S9 Ep5 ERIKA VEURINK: writer of Long Live and founder of EV Salon - on writing about secondhand fashion, and sourcing inspiration from 90s J.Crew catalogs to Nora Ephron movies.

S9 Ep5 ERIKA VEURINK: writer of Long Live and founder of EV Salon - on writing about secondhand fashion, and sourcing inspiration from 90s J.Crew catalogs to Nora Ephron movies.

Author: Emily Stochl February 24, 2025 Duration: 42:58

On today's show, we're chatting with Erika Veurink, a writer, the founder of EV Salon, and a brand consultant who lives in Brooklyn by way of Iowa. You may know Erika from her Substack, Long Live, where she writes about clothes – mostly pre-loved – and shares secondhand shopping recommendations. 

We chat about fashion writing, Nora Ephron movies as muse, and why all the best thrift shopping is here in Iowa. I think you're really gonna love it –  so let's dive right in! 

DISCUSSED IN THE EPISODE:

  • [5:03] Erika's career journey as fashion writer, and how it led her to Long Live.
  • [9:26] 90s J.Crew catalogs as fashion inspiration.
  • [12:13] What Erika has learned from 3 years on Substack, writing about personal style.
  • [17:38] Erika loves an online secondhand shop
  • [26:16] A Vera Bradley revival?
  • [36:50] Erika is the founder of EV Salon, a community that brings like-minded communities together for in-person connection.

EPISODE MENTIONS: 

LET'S CONNECT: 

SPECIAL THANKS: 

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

  • Patty Weber
  • Kathy Brand
  • Lisa of Queenie & Pearl
  • Lucille of Galipette Vintage
  • KT 
  • Lydia Welp
  • Anastacia Banicke of Goods & Provisions
  • Michael A.
  • Megan Morris
  • Jennifer

 


Every week, Emily Stochl invites you into a conversation that goes far beyond the clothing rack. Pre-Loved Podcast with Emily Stochl is built on the idea that every second-hand garment has a past, and that exploring those histories makes our present style more meaningful. Rather than just offering shopping tips, each episode feels like sitting down with a fascinating friend who shares your passion for vintage, digging into the many layers of what it means to wear pre-owned fashion. You’ll hear from a diverse range of guests-from collectors and stylists to entrepreneurs and historians-as they explore not only personal style but also the practicalities of running a resale business, the complexities of the global second-hand market, and the environmental ethos behind choosing used over new. The heart of this podcast lives in those incredible stories: the serendipitous flea market find, the garment that carries a decade of memories, or the simple, powerful act of giving a piece a new life. Emily guides these discussions with genuine curiosity, making each topic accessible whether you're a seasoned thrifter or just curious about sustainable fashion. It’s a thoughtful, engaging look at how what we wear connects to culture, art, beauty, and the kind of mindful consumption that can reshape an industry. Tune in for a fresh perspective that celebrates the character, sustainability, and deep personal connection found in pre-loved fashion.
Author: Language: English Episodes: 100

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