PRGN Presents: PR News & Views from the Public Relations Global Network

PRGN Presents: PR News & Views from the Public Relations Global Network

Author: Public Relations Global Network | PHX.fm Language: English Episodes: 78
Navigating the complex landscape of public relations requires more than just a local perspective; it demands a global understanding paired with on-the-ground expertise. That’s the core idea behind PRGN Presents: PR News & Views from the Public Relations Global Network. Each episode connects you directly with seasoned practitioners from this independent network, often described as the world’s local public relations agency. You’ll hear unfiltered discussions on the shifts and strategies defining modern communications, from crisis management and brand reputation to the nuances of digital marketing across different cultures. This podcast is designed for decision-makers-whether leading an international corporation, steering a non-profit, or evaluating agency partnerships-who need actionable intelligence beyond basic theory. Conversations delve into real-world case studies, emerging trends, and the practical challenges of making a message resonate authentically in diverse markets. Tune in for a candid, insider’s view that translates global PR insights into tangible advice, helping you craft communications that not only reach but genuinely engage your intended audience.
Episodes
S4 E6: Sustainability Awards with Michael Diegelmann [not-audio_url] [/not-audio_url]

Duration: 20:20
Michael Diegelmann, co-founder of the Global ESG Monitor, discusses the role of award programs in recognizing and promoting sustainability efforts. He highlights the importance of awards having a clear meaning and criter…
S4 E5: Embracing AI in Public Relations with Nick Leighton [not-audio_url] [/not-audio_url]

Duration: 22:33
In this episode, Nick Leighton discusses the role of AI in public relations and how it has revolutionized the industry. He walks through a typical PR campaign and explains how AI can be used at each stage, from market an…
S3 E10: How to Amplify PR Wins with Amanda Hill [not-audio_url] [/not-audio_url]

Duration: 17:40
Public relations and marketing communications have evolved significantly over the past decade, requiring a shift in how we define and measure success. In today's landscape, it is crucial to frame success in terms of busi…