AI Readiness with Amsterdam-based Rob van der Veer

AI Readiness with Amsterdam-based Rob van der Veer

Author: Caitlin Begg November 14, 2024 Duration: 27:37

In this episode, Amsterdam-based Senior Principal at Software Improvement Group (SIG) Rob van der Veer and I discuss AI readiness.

Rob is an experienced technologist, advisor, successful entrepreneur, and keynote speaker. He is the author of AI standards including ISO/IEC 5338 and the EU AI Act security standard.

We discuss the importance of buy-in, learning, a sociotechnical approach to AI adoption, guardrails, the GAIL method, and more.

Rob is the author of SIG's recent AI readiness guide, which you can download here for free. SIG's AI readiness guide equips organizations with practical steps to navigate challenges and capitalize on opportunities with AI.

Rob is also the author of Luna and the Magic AI Paintbrush, a children's book about AI available in English, Spanish, and Dutch.

Other resources:


There's a quiet but persistent feeling that something essential is getting lost in our digital shuffle. Progression to Analog is a space to examine that feeling, hosted by sociologist and Authentic Social founder Caitlin Begg. This isn't a nostalgic retreat, but a thoughtful exploration of how reintroducing analog elements-whether in communication, work, or leisure-can reshape our daily experience toward something more intentional and, ultimately, more human. Each conversation in this podcast moves beyond simple tool-swapping to ask deeper questions about presence, connection, and the architecture of our attention. You'll hear discussions that weave sociological insight with practical reflection, considering how the textures of a less-mediated life can influence our relationships, creativity, and sense of self. New episodes arrive every Monday, offering a regular pause to consider the pace and quality of the everyday. Tune in for a series that treats the analog not as an antiquated concept, but as a meaningful progression.
Author: Language: English Episodes: 39

Progression to Analog
Podcast Episodes
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