The Dairy Industry Isn't Guessing – How Checkoff Uses Data to Build Demand (Sponsored Podcast)

The Dairy Industry Isn't Guessing – How Checkoff Uses Data to Build Demand (Sponsored Podcast)

Author: Progressive Dairy editors June 25, 2026 Duration: 10:25

DMI’s Gail Legaspi-Gaull, Group EVP of Strategic Insights and Planning, joins DMI’s Scott Wallin to break down how strategic intelligence is helping the dairy industry stay ahead of change.

From analyzing consumer behavior and market trends to forecasting what’s next, Gail explains how these insights are used to shape marketing, drive product innovation, and support global partnerships that grow demand for dairy.

She also shares what this means for farmers—allowing them to stay focused on the farm while checkoff works to build demand for their milk today and for years to come.

Host: Scott Wallin, Vice President of Farmer Communications & Media Relations, Dairy Management Inc.

Guest: Gail Legaspi-Gaull, Group EVP of Strategic Insights and Planning, Dairy Management Inc.

This episode is sponsored by Dairy Management Inc.

This is Episode 47 of the Your Dairy Checkoff Podcast.


For those who live and work in the world of milk production, the day doesn’t stop for a deep dive into industry news. That’s where the Progressive Dairy Podcast comes in, extending the trusted editorial voice of the magazine into an audio format you can take anywhere. Hosted by the Progressive Dairy editors, this series is crafted specifically for U.S. dairy producers and the network of professionals who support them. Think of it as a conversation with well-informed colleagues, breaking down the latest trends, operational strategies, and business insights that matter at the farm gate and beyond. You’ll hear straightforward discussions that translate complex topics into actionable advice, whether the subject is herd health, market dynamics, sustainability practices, or technology adoption. Released every other Tuesday, each episode is designed to fit into a busy schedule, providing a dose of relevant information during a morning commute or an afternoon walk. It’s more than just a business podcast; it’s a practical resource built on the same foundation of reliability that readers have come to expect, now available for your ears instead of your eyes. Tune in to stay informed and connected to the pulse of the dairy industry.
Author: Language: English Episodes: 50

Progressive Dairy Podcast
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