Episode 106. Shoestring Budget Marketing for Pet Business Owners

Episode 106. Shoestring Budget Marketing for Pet Business Owners

Author: Kristin Morrison | Pet Business Coach | Pet Sitting, Dog Walking and Dog Training Business Tips April 26, 2022 Duration: 53:27

Stephanie is a new dog trainer who needs help getting clients quickly in her dog training business. Like many pet professionals who are on a shoestring budget, she’s unsure what marketing makes the most sense to invest in right now, given the many advertising options available. As a new business owner, Stephanie is also feeling overwhelmed by all the tasks she feels like she should be doing but doesn’t know where would be best to put her limited attention, time and energy. She’d also like to specialize in “bully breeds” but isn’t sure if narrowing her niche would be a good route to take as a new business owner. 

Visit the show notes page:
www.ProsperousPetBusiness.com/podcast106

Thanks to our sponsors:
Pet Sitters Associates: PSA is a highly respected insurance company providing insurance for pet business owners. Use promo code PODCAST at checkout to get $15 off your annual insurance premium: www.PetSitLLC.com
PetBusinessCourses.com: Pet Business Courses provide anytime access courses including How to Start a Pet Sitting Business in 7 Days, Catapult 4-Week Pet Business Program, Facebook Marketing for Pet Business Owners and more. Apply what you’re hearing on the podcast by learning from these online lifetime access courses. www.petbusinesscourses.com

Links mentioned in the podcast:
Click to find out more about the monthly pet business webinars.
Schedule a private pet business coaching session with Kristin Morrison.
Click to apply to be coached by Kristin on this podcast.
Schedule an in-person VIP Pet Business Coaching Day in Hawaii or California.
Click for FREE pet business resources to help you start or grow your pet business.
 Copyright © Prosperous Pet Business and Kristin Morrison
www.ProsperousPetBusiness.com


Running a service-based company in the pet care world comes with its own unique set of joys and challenges. Prosperous Pet Business is a resource for the dedicated professionals behind pet sitting, dog walking, and dog training companies who are ready to move beyond just getting by. Hosted by Kristin Morrison, a seasoned coach in this niche, each episode digs into the practical realities of building a sustainable and rewarding enterprise. You’ll hear straightforward conversations about setting profitable prices, creating efficient systems, hiring reliable team members, and navigating the client relationships that are at the heart of this industry. This podcast focuses on actionable strategies rather than vague inspiration, whether the topic is marketing a small operation, managing growth, or refining your service offerings. It’s designed for those who see their pet business not just as a job, but as a primary career path worthy of thoughtful development. Tune in for a blend of Kristin’s direct advice, insights from fellow business owners, and real-world examples that translate directly to your daily operations. The goal is to provide a steady stream of usable ideas that help you create a more organized, profitable, and ultimately prosperous pet business.
Author: Language: en-us Episodes: 100

Prosperous Pet Business
Podcast Episodes
Episode 156. Revamp Your Pet Sitting Business – Or Other Pet Biz [not-audio_url] [/not-audio_url]

Duration: 0:00
Brooke is a long-time pet business owner who has a large pet sitting and dog walking business in Los Angeles. She no longer does the pet sitting and dog walking visits herself; she has a large team of staff to help her.…
Bonus: Breaking Negative Mindsets [not-audio_url] [/not-audio_url]

Duration: 0:00
Is Your Mindset or Your Habits Sabotaging Your Success? In this episode, Kristin Morrison was interviewed on the podcast, Pet Sitter Confessional. You’ll hear how she delves into the profound impact of mindset on both pe…
Episode 155. Set Boundaries in Your Pet Business [not-audio_url] [/not-audio_url]

Duration: 0:00
Luis has been in business for 12 years in Williamsburg, Brooklyn. He has a thriving dog walking business. Lately his clients have been using his pet service as more of a ‘ride share app” (using his services periodically…
Episode 154. How to Deal with Client Cancellations [not-audio_url] [/not-audio_url]

Duration: 0:00
Maddie is struggling with many of her clients cancelling at the last minute. This is impacting her schedule and her cash flow and her peace of mind! She’s concerned about how to enforce a cancellation policy because she…
Episode 152: How to Get Client Referrals [not-audio_url] [/not-audio_url]

Duration: 0:00
Jeremy has owned his pet care business for a few years, and he’s got a lot of 5-star Yelp reviews and many clients who love his pet services. In this coaching session, he’s feeling frustrated because he would like to get…
Episode 151: Hiring Staff and Converting ICs into Employees [not-audio_url] [/not-audio_url]

Duration: 0:00
Maria has owned her pet business for many years. She had a business partner, but she recently bought her partner’s portion of the business, so the business is all hers now. For the last several years, Maria has been mana…
Episode 150: “My 50 Clients Are Like Having 50 Bosses!” [not-audio_url] [/not-audio_url]

Duration: 45:35
Heather wants to have more time with her kids and herself. She bought a pet sitting business and now that’s she’s been running it for a while, she wants to change some fundamental ways she’s currently running it. Like a…
Bonus: Special Announcement from Kristin Morrison [not-audio_url] [/not-audio_url]

Duration: 4:00
Hi pet business owners! There’s something brand-new that’s happening VERY soon:It’s the Pet Business + Self Care Accountability Group! This is an opportunity to connect with me in real-time and meet other pet business ow…
Episode 149: Get Intentional about Hiring Staff [not-audio_url] [/not-audio_url]

Duration: 0:00
Katie is a pet sitter and dog walker who has had her business for 17 years. She needs to hire staff in her pet business. Katie has experienced a lot of growth in her business and, though she does have a few staff members…