Harnessing AI to orchestrate customer experiences at scale - Interviews with Luc Dammann, Nina Caruso & Vivek Pandya of Adobe

Harnessing AI to orchestrate customer experiences at scale - Interviews with Luc Dammann, Nina Caruso & Vivek Pandya of Adobe

Author: Adrian Swinscoe | Customer Experience Strategy Expert April 30, 2026 Duration: 1:04:19

Today’s episode of the Punk CX podcast features a series of interviews that I conducted with Adobe executives while at Adobe Summit last week in Las Vegas. I talked to Luc Dammann, President EMEA, Adobe and his colleagues Nina Caruso, Group Product Marketing Manager, Real-Time CDP, Adobe and Vivek Pandya, Lead Insights Analyst, Adobe and we covered the big themes and takeaways from the event, whether we are at an inflection point when it comes to agentic AI, why we should be thinking about people and process over technology, the latest trends in AI and CX, how they are impacting brands, and what brands should be doing about it.

You can catch up with all of the sessions from Adobe Summit on demand here.

This interview follows on from my recent interview – The future of storytelling – Interview with Charles Melcher – and is number 584 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.


There’s a lot of noise around customer experience, but Punk CX: Customer Experience Insights with Adrian Swinscoe cuts through it with conversations that feel more like a strategic workshop than a standard interview. Host Adrian Swinscoe, a customer experience strategy expert, brings a distinctively pragmatic and often contrarian perspective to each discussion. He sits down with a wide range of industry leaders, from entrepreneurs to seasoned executives, to unpack what it really takes to build an organization that people genuinely want to engage with. You’ll hear them delve into the interconnected mechanics of customer service, customer engagement, and the often-overlooked driver of it all: employee experience and engagement. The dialogue naturally explores how technology, from AI to broader digital transformation, can be leveraged practically rather than just hyped, and what it means to build adaptable, responsive organizations with high-performing teams at their core. This podcast moves beyond theory, focusing on the actionable insights and sometimes uncomfortable truths that define modern customer and business strategy. Each episode is designed to give you a tangible takeaway, whether you’re refining your own approach or challenging the status quo within your company.
Author: Language: English Episodes: 100

Punk CX: Customer Experience Insights with Adrian Swinscoe
Podcast Episodes
The future of storytelling - Interview with Charles Melcher [not-audio_url] [/not-audio_url]

Duration: 39:24
Today’s episode of the Punk CX podcast features a recent chat I had with Charles Melcher, Founder and CEO of Future of Storytelling and the author of a big new book called THE FUTURE OF STORYTELLING: How Immersive Experi…
Experience is Everything - Interview with Jeannie Walters [not-audio_url] [/not-audio_url]

Duration: 14:50
Today’s episode of the Punk CX podcast features a recent chat I had with Jeannie Walters, who is the Founder and CEO of Experience Investigators, an international keynote speaker, and an author. Jeannie and I caught up a…