Trust and transparency will be the CX differentiators of the future - Interview with Chris Angus of 8x8

Trust and transparency will be the CX differentiators of the future - Interview with Chris Angus of 8x8

Author: Adrian Swinscoe | Customer Experience Strategy Expert May 21, 2026 Duration: 38:11

Today’s episode of the Punk CX podcast features a recent conversation I had with Chris Angus, VP Sales EMEA at 8x8, a leading contact center and communications software provider. Chris and I talk about why AI is now table stakes in CX, but trust is not, where organizations are falling down when it comes to establishing trust with their customers, responsible AI, why human oversight is essential to great CX, auditability, transparency and why governance and clearer guardrails will shape the next phase of AI in CX.

This interview follows on from my recent interview – Using orchestrated serendipity allowed one brand to improve its conversion rate by 15% – Interview with Gregg Johnson of Invoca – and is number 587 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.


There’s a lot of noise around customer experience, but Punk CX: Customer Experience Insights with Adrian Swinscoe cuts through it with conversations that feel more like a strategic workshop than a standard interview. Host Adrian Swinscoe, a customer experience strategy expert, brings a distinctively pragmatic and often contrarian perspective to each discussion. He sits down with a wide range of industry leaders, from entrepreneurs to seasoned executives, to unpack what it really takes to build an organization that people genuinely want to engage with. You’ll hear them delve into the interconnected mechanics of customer service, customer engagement, and the often-overlooked driver of it all: employee experience and engagement. The dialogue naturally explores how technology, from AI to broader digital transformation, can be leveraged practically rather than just hyped, and what it means to build adaptable, responsive organizations with high-performing teams at their core. This podcast moves beyond theory, focusing on the actionable insights and sometimes uncomfortable truths that define modern customer and business strategy. Each episode is designed to give you a tangible takeaway, whether you’re refining your own approach or challenging the status quo within your company.
Author: Language: English Episodes: 100

Punk CX: Customer Experience Insights with Adrian Swinscoe
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