YouTube Strategy for Real Estate Agents | How We Built a Multi-Million Dollar Real Estate Brand with YouTube

YouTube Strategy for Real Estate Agents | How We Built a Multi-Million Dollar Real Estate Brand with YouTube

Author: Will Grimes and Eli Schmidt October 28, 2025 Duration: 50:00

In this episode of Real Estate Redefined, Will Grimes and Eli Schmidt break down exactly how they’ve built a multi-million-dollar real estate business through YouTube — without cold calling, paid leads, or chasing Zillow referrals. They share how long-form, authentic video content has transformed their client base, lifestyle, and brand into something that compounds year after year.

From why authenticity beats algorithm tricks to how evergreen videos can keep generating leads for years, this episode is a masterclass for any agent ready to go all-in on YouTube.

👉 Learn the formula behind creating searchable content, how to build trust with your audience before ever meeting them, and why brand-driven inbound leads are the ultimate quality-of-life upgrade for your real estate business.


In a crowded field of get-rich-quick schemes and superficial advice, Real Estate Re-Defined offers a different path. Co-hosts Will Grimes and Eli Schmidt built their own successful practices from the ground up, and they understand the daily grind and strategic decisions that separate a fleeting side hustle from a lasting enterprise. Will, a Marine Corps veteran, applies a disciplined, no-nonsense leadership philosophy to the business, while Eli provides the operational savvy. Together, they move past the industry clichés. You won't find rehashed cold calling scripts or cheerleading for outdated tactics here. Instead, each episode is a deep dive into the practical systems, the necessary mindset shifts, and the adaptable strategies that actually work in the current market. They discuss building a genuine brand, creating efficient workflows that free up your time, and developing the resilience to handle inevitable setbacks. This podcast is for the agent or investor who is tired of the noise and ready to do the real work of constructing a business that thrives long-term, not just survives the next transaction. Listen to Will and Eli for candid conversations, hard-won lessons, and a redefined perspective on what sustainable success in real estate truly requires.
Author: Language: en-us Episodes: 50

Real Estate Re-Defined
Podcast Episodes
181: More Than Meets the Eye - Owning Your Unique Journey [not-audio_url] [/not-audio_url]

Duration: 50:06
In this episode, Will Grimes and Eli Schmidt take a nostalgic trip down memory lane, reflecting on their personal and professional evolution. From their brand-new podcast set to childhood experiences in music, sports, an…
180: Stop Thinking Like an Employee: The CEO Playbook for Agents [not-audio_url] [/not-audio_url]

Duration: 54:45
In this episode of Re-Define, hosts Will Grimes and Eli Schmidt break down what it truly means to have a CEO mindset as a business owner—especially for real estate agents. They challenge agents to move beyond the "transa…
179: Secrets Of A Veteran Real Estate Agent - Tina Hare [not-audio_url] [/not-audio_url]

Duration: 2:46:50
In this episode, we welcome back our good friend, Tina Hare, for her second appearance on the podcast! With over 20 years of experience in the real estate industry and a track record as the #1 agent for a major brokerage…
178: Redefining What Success Means to You [not-audio_url] [/not-audio_url]

Duration: 45:57
In this episode of Re-Define, hosts Will Grimes and Eli Schmidt kick off a fresh chapter with engaging discussions on personal growth, navigating busy schedules, and balancing day jobs with passion projects. They share t…
177: Saying Goodbye [not-audio_url] [/not-audio_url]

Duration: 1:15:06
This is the final episode of Day One Dollar Zero.