YouTube Strategy for Real Estate Agents | How We Built a Multi-Million Dollar Real Estate Brand with YouTube

YouTube Strategy for Real Estate Agents | How We Built a Multi-Million Dollar Real Estate Brand with YouTube

Author: Will Grimes and Eli Schmidt October 28, 2025 Duration: 50:00

In this episode of Real Estate Redefined, Will Grimes and Eli Schmidt break down exactly how they’ve built a multi-million-dollar real estate business through YouTube — without cold calling, paid leads, or chasing Zillow referrals. They share how long-form, authentic video content has transformed their client base, lifestyle, and brand into something that compounds year after year.

From why authenticity beats algorithm tricks to how evergreen videos can keep generating leads for years, this episode is a masterclass for any agent ready to go all-in on YouTube.

👉 Learn the formula behind creating searchable content, how to build trust with your audience before ever meeting them, and why brand-driven inbound leads are the ultimate quality-of-life upgrade for your real estate business.


In a crowded field of get-rich-quick schemes and superficial advice, Real Estate Re-Defined offers a different path. Co-hosts Will Grimes and Eli Schmidt built their own successful practices from the ground up, and they understand the daily grind and strategic decisions that separate a fleeting side hustle from a lasting enterprise. Will, a Marine Corps veteran, applies a disciplined, no-nonsense leadership philosophy to the business, while Eli provides the operational savvy. Together, they move past the industry clichés. You won't find rehashed cold calling scripts or cheerleading for outdated tactics here. Instead, each episode is a deep dive into the practical systems, the necessary mindset shifts, and the adaptable strategies that actually work in the current market. They discuss building a genuine brand, creating efficient workflows that free up your time, and developing the resilience to handle inevitable setbacks. This podcast is for the agent or investor who is tired of the noise and ready to do the real work of constructing a business that thrives long-term, not just survives the next transaction. Listen to Will and Eli for candid conversations, hard-won lessons, and a redefined perspective on what sustainable success in real estate truly requires.
Author: Language: en-us Episodes: 50

Real Estate Re-Defined
Podcast Episodes
172: Make Credit Cool Again w/ Dylan Shively [not-audio_url] [/not-audio_url]

Duration: 1:10:08
Episode Summary In this episode, hosts Will Grimes and Eli Schmidt dive into the world of credit repair with industry expert Dylan Shively. Known for his no-nonsense approach to fixing credit issues, Dylan shares insight…
170: Say No to Grow: The Power of Boundaries in Business [not-audio_url] [/not-audio_url]

Duration: 41:47
In this episode, Will and Eli dive into a conversation about the upcoming "Bulletproof Your Business" event, and touch on strategies for creating a sustainable, resilient real estate business. The hosts also reflect on t…
167: Growing In and Out of Circles: When to Let Go [not-audio_url] [/not-audio_url]

Duration: 1:14:17
In this episode of Day One Dollar Zero, Will Grimes and Eli Schmidt dive into the concept of “circles” — the personal and professional relationships you grow into, grow out of, and protect. They share real-life experienc…
166: How To Win in Real Estate: Your Top 5 Questions Answered [not-audio_url] [/not-audio_url]

Duration: 1:30:24
In this episode, Will Grimes and co-host Eli Schmidt dive into the top five questions they frequently receive from real estate agents. Will leads the discussion with Eli providing his insights and expertise throughout. T…
165: How to Be 40 and Beyond: Insights from Author Noah Dean [not-audio_url] [/not-audio_url]

Duration: 2:03:42
Episode Summary: In this episode, Will Grimes and Eli Schmidt sit down with Noah Dean, author of "It's a Process," to discuss the significance of turning 40, the journey of self-discovery, and the importance of faith and…
164: Brian Davila - Finding Fulfillment Through Faith and Business [not-audio_url] [/not-audio_url]

Duration: 1:18:18
Brian Davila is a Real Estate Investor, Entrepreneur, and partners with Ryan Pineda. In this conversation, Will and Eli discuss Brian's path to entrepreneurship and real estate investing. They talk about Brian's experien…
163: Boxing, Conspiracies, and Spiritual Warfare [not-audio_url] [/not-audio_url]

Duration: 1:20:36
We had some fun in this podcast! With so much going on in the world right now, we wanted to take an episode just to catch up on some of the latest hot topics. We discuss various topics, including the Jake Paul fight, the…