Forthglade is it losing its way????

Forthglade is it losing its way????

Author: Clayton Payne and Sam Muelas April 8, 2025 Duration: 22:52
Summary
In this conversation, Clayton Payne and Sam discuss the challenges faced by the pet food brand ForthGlade, including its decline in brand identity and market presence due to its shift towards grocery distribution. They explore the implications of this shift for independent retailers and the overall pet food market. The discussion also delves into the evolving treats market, highlighting trends, investment opportunities, and the importance of innovation in pet food products.

Takeaways
ForthGlade's decline is attributed to its grocery distribution strategy.
Independent retailers are losing customers to grocery chains.
Brand identity is crucial for maintaining market presence.
The treats market is diverse and fragmented.
Investors seek high returns, complicating funding for new brands.
High-value treats are essential for dog training.
The pet food market is evolving with new trends and products.
Innovation is key to staying competitive in the pet industry.
Grocery consumers are less brand loyal than independent store shoppers.
The future of pet food includes more raw and gently cooked options.



Ever wonder what's really happening behind the scenes in the world of pets? Real Pet Industry News offers a direct line to the conversations usually reserved for industry insiders. Hosts Clayton Payne, known for his work with Pet Business Disruptors, and Sam Muelas, who creates Dog and Cat Nutrition content, combine their distinct perspectives to analyze what's new and what's next. This isn't polished corporate messaging; it's a frank discussion about the products, practices, and headlines that affect our animals and the businesses built around them. Each episode digs into substantive topics, whether that's unpacking a recent controversy in pet food formulation or examining an innovative retail strategy that's changing the game. The dialogue is grounded in real-world experience, making it valuable for professionals running a pet service, entrepreneurs looking for an edge, or dedicated pet parents who want to make more informed choices. Tune in for a podcast that prioritizes substance over hype, giving you a clearer understanding of the complex and often surprising ecosystem where our love for animals meets commerce. You'll find their candid approach both refreshing and essential for navigating the ever-evolving landscape of pet care and business.
Author: Language: English Episodes: 46

Real Pet Industry News
Podcast Episodes
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summaryIn this episode, Clayton and Sam discuss the intricacies of importing pet products into the UK, highlighting the unique landscape of the pet industry, the role of wholesalers, the impact of Brexit, and effective m…
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