Legacy Brands and Bad B2B marketing

Legacy Brands and Bad B2B marketing

Author: Clayton Payne and Sam Muelas May 13, 2025 Duration: 34:41
Summary
In this episode, Clayton and Sam discuss the evolving landscape of the pet food industry, focusing on the rise of Scrumbles as a new player challenging legacy brands. They explore the importance of effective marketing strategies, the need for customer-centric approaches, and the potential for acquisitions by larger companies. The conversation emphasizes the significance of building relationships and goodwill in the pet industry, as well as the changing consumer attitudes towards pet food products.
Takeaways
Scrumbles has successfully launched new products and expanded into major retailers.
Effective marketing is crucial for new brands to compete with legacy brands.
Legacy brands are struggling to connect with modern consumers.
The grocery consumer is now more discerning about pet food quality.
Acquisitions by larger companies are a common trend in the pet food industry.
Customer-centric marketing is essential for success in the pet industry.
Brands should focus on building relationships with retailers and customers.
Humility and clear messaging are important in business communications.
Understanding customer acquisition costs can inform marketing strategies.
Building goodwill with customers can lead to long-term success.



Ever wonder what's really happening behind the scenes in the world of pets? Real Pet Industry News offers a direct line to the conversations usually reserved for industry insiders. Hosts Clayton Payne, known for his work with Pet Business Disruptors, and Sam Muelas, who creates Dog and Cat Nutrition content, combine their distinct perspectives to analyze what's new and what's next. This isn't polished corporate messaging; it's a frank discussion about the products, practices, and headlines that affect our animals and the businesses built around them. Each episode digs into substantive topics, whether that's unpacking a recent controversy in pet food formulation or examining an innovative retail strategy that's changing the game. The dialogue is grounded in real-world experience, making it valuable for professionals running a pet service, entrepreneurs looking for an edge, or dedicated pet parents who want to make more informed choices. Tune in for a podcast that prioritizes substance over hype, giving you a clearer understanding of the complex and often surprising ecosystem where our love for animals meets commerce. You'll find their candid approach both refreshing and essential for navigating the ever-evolving landscape of pet care and business.
Author: Language: English Episodes: 46

Real Pet Industry News
Podcast Episodes
The Creator Economy of Pet food [not-audio_url] [/not-audio_url]

Duration: 29:22
In this episode, Clayton and Sam discuss the current landscape of the pet industry, highlighting the winners and losers, including veterinary practices, direct-to-consumer companies, and the rise of gently cooked pet foo…
D2C Market Spamming [not-audio_url] [/not-audio_url]

Duration: 28:19
n this conversation, Clayton Payne and Sam discuss the marketing strategies and business models of Butternut Box, a prominent player in the pet food industry. They analyze the effectiveness of its marketing, the implicat…
The Dumbest Marketing [not-audio_url] [/not-audio_url]

Duration: 20:24
In this episode, Clayton and Sam discuss the shortcomings of marketing strategies in the pet food industry, particularly focusing on a recent ad campaign by Pure Pet Food that they find tone-deaf. They explore the import…
Navigating Competition in the Pet Food Market [not-audio_url] [/not-audio_url]

Duration: 27:58
summaryIn this conversation, Clayton Payne and Sam discuss the evolving landscape of the pet food industry, focusing on the impact of regenerative farming practices, the scale of major companies, and the challenges faced…
The Premiumisation of Cat [not-audio_url] [/not-audio_url]

Duration: 22:18
summaryIn this conversation, Clayton Payne and Sam discuss the evolving landscape of the pet industry, focusing on profitability, innovation in cat products, the challenges of raw feeding, consumer behavior in pet nutrit…
The Future of Legacy brands and Superzoo insights [not-audio_url] [/not-audio_url]

Duration: 20:33
summaryIn this episode of Real Pet Industry News, Clayton Payne and Sam discuss JM Schmucker's recent financial performance, highlighting a significant decline in net pet food sales and the challenges faced by legacy bra…
Pet Industry trends that need to die [not-audio_url] [/not-audio_url]

Duration: 26:16
summaryIn this episode, Clayton and Sam discuss the evolving landscape of pet brand advertising, emphasizing the shift from traditional media to digital platforms. They explore the effectiveness of in-person events, the…
Pets at Home.... change of leadership!!!!!! [not-audio_url] [/not-audio_url]

Duration: 25:17
summaryIn this conversation, Clayton Payne and Sam discuss the recent leadership changes at Pets at Home, the challenges facing the retail pet industry, and the need for innovation and better product offerings. They expl…
The Premium Kibble Conundrum [not-audio_url] [/not-audio_url]

Duration: 23:04
summaryIn this episode, Clayton and Sam discuss various trends in the pet food industry, focusing on the viability of vegan pet food, the challenges of direct-to-consumer (DTC) models, the expectations of premium pet foo…
The Downfall of Nature's Menu?????? [not-audio_url] [/not-audio_url]

Duration: 18:11
summaryIn this episode, Clayton and Sam discuss the challenges facing the pet food industry, focusing on Nature's Menu's decline due to private equity influence, Bella and Duke's efforts to penetrate the veterinary marke…