Royal Canin Fresh food!?!

Royal Canin Fresh food!?!

Author: Clayton Payne and Sam Muelas July 29, 2025 Duration: 30:19
In this conversation, Clayton and Sam discuss the evolving landscape of the pet food industry, particularly focusing on the rise of cooked pet food, the challenges faced by subscription services, and the significant opportunities within the cat market. They explore the implications of premium pricing, the disconnect in product offerings for cats, and the future of pet food brands as consumer preferences shift. The discussion highlights the need for better quality and more tailored products for cats, as well as the changing dynamics of pet ownership and spending habits.
takeaways
  • Royal Canin's new cooked food reflects industry shifts.
  • Subscription services may struggle as retail options grow.
  • Consumers prefer buying pet food as needed, not via subscriptions.
  • The cost of premium pet food is a barrier for many owners.
  • Hybrid feeding is becoming more common among pet owners.
  • Competition will drive down prices in the pet food market.
  • Brand equity in pet food is diminishing.
  • Cat owners are increasingly seeking premium products.
  • The pet industry has historically focused on dogs over cats.
  • There is a growing demand for cat-specific products.

titles
  • The Future of Pet Food: Cooked vs. Raw
  • Subscription Services in the Pet Industry: A Dying Trend?

Sound Bites
  • "Cooked foods are terribly expensive."
  • "Pure is the one I really don't like."
  • "Cats are very underserved at the moment."

Chapters00:00The Rise of Cooked Pet Food
04:42The Subscription Model's Decline
09:09Niche Markets in Pet Food
13:04Brand Equity in Pet Food
18:14The Cat Market's Untapped Potential
22:42The Future of Cat Products


Ever wonder what's really happening behind the scenes in the world of pets? Real Pet Industry News offers a direct line to the conversations usually reserved for industry insiders. Hosts Clayton Payne, known for his work with Pet Business Disruptors, and Sam Muelas, who creates Dog and Cat Nutrition content, combine their distinct perspectives to analyze what's new and what's next. This isn't polished corporate messaging; it's a frank discussion about the products, practices, and headlines that affect our animals and the businesses built around them. Each episode digs into substantive topics, whether that's unpacking a recent controversy in pet food formulation or examining an innovative retail strategy that's changing the game. The dialogue is grounded in real-world experience, making it valuable for professionals running a pet service, entrepreneurs looking for an edge, or dedicated pet parents who want to make more informed choices. Tune in for a podcast that prioritizes substance over hype, giving you a clearer understanding of the complex and often surprising ecosystem where our love for animals meets commerce. You'll find their candid approach both refreshing and essential for navigating the ever-evolving landscape of pet care and business.
Author: Language: English Episodes: 46

Real Pet Industry News
Podcast Episodes
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summaryIn this episode, Clayton and Sam discuss the intricacies of importing pet products into the UK, highlighting the unique landscape of the pet industry, the role of wholesalers, the impact of Brexit, and effective m…
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keywordscharity campaigns, corporate responsibility, brand distribution, pet industry, marketing strategies, consumer loyalty, pet food, market trends, Zoomark, pet retailerssummaryIn this episode, Clayton and Sam discus…
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SummaryIn this episode, Clayton and Sam discuss the latest trends in the pet food industry, particularly focusing on innovative products like gourmet meals for dogs. They explore the marketing strategies behind these pro…
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Duration: 49:15
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Duration: 26:37
This conversation delves into the evolving landscape of direct-to-consumer (D2C) fresh food subscriptions in the pet industry, particularly focusing on dog and cat food. The hosts discuss the challenges faced by these su…
Raw feeding and Online retailing [not-audio_url] [/not-audio_url]

Duration: 34:01
SummaryIn this conversation, Clayton and Sam discuss the evolution of Mersey Raw, a pet food company, and the challenges it faces in scaling its operations. They explore marketing strategies for raw feeding, the potentia…
Forthglade is it losing its way???? [not-audio_url] [/not-audio_url]

Duration: 22:52
SummaryIn this conversation, Clayton Payne and Sam discuss the challenges faced by the pet food brand ForthGlade, including its decline in brand identity and market presence due to its shift towards grocery distribution.…