EP 88: Building a Better Way to Fundraise with Derric Bakker

EP 88: Building a Better Way to Fundraise with Derric Bakker

Author: Virtuous Software June 4, 2026 Duration: 37:28

In this episode of The Responsive Lab, Carly and Scott sit down with Derric Bakker, CEO of DickersonBakker. With more than three decades of experience as a practitioner, consultant, and business leader, he helps organizations move beyond legacy fundraising models toward relationship-centered approaches.

You'll hear about:
* Why fundraising feels harder now and how this represents a fundamental shift, not just a cyclical downturn
* What "treat every donor like a major donor" actually means in practice
* How younger donors are increasingly behaving like major donors in their selectivity and relationship expectations
* Why 94% of nonprofit leaders agree change is needed, but 70% say it's not happening
* Where AI fits into relationship-based fundraising without replacing human connection
* Using data and technology to personalize donor experiences at scale
* Simple changes you can make this week to start expressing genuine gratitude and listening to donors

Links from the episode:
* Connect with Derric on LinkedIn: https://www.linkedin.com/in/derricbakker/
* Visit Better Way Champions: https://betterwaychampions.org/
* Get "A Better Way to Fundraise - Treat Every Donor Like a Major Donor": https://a.co/d/0cF5FgIr
* Connect with DickersonBakker: https://dickersonbakker.com/

Looking for technology that helps you build deeper donor relationships with less work from your team? Learn more at virtuous.org.


Hosted by Virtuous Software, the Responsive Lab Podcast operates at the intersection of mission and method. Each episode is a practical session focused on the tools and strategies reshaping modern philanthropy. We examine real-world cases where software and thoughtful processes solve operational hurdles, helping organizations move beyond simple transactions to foster genuine, lasting relationships with their supporters. The conversation often delves into the how-to details of implementing new systems, training teams, and measuring what truly matters. It’s a resource for nonprofit professionals, technologists, and leaders who believe that operational efficiency and donor-centricity are not opposing goals. You’ll hear from practitioners who are actively rethinking their approach, sharing both successes and lessons learned from the field. This podcast provides a space to consider how technology, when applied with intention, can amplify human connection and drive sustainable impact. Tune in for grounded discussions that blend business acumen with educational insights, all aimed at equipping mission-driven teams for the challenges and opportunities ahead.
Author: Language: en-us Episodes: 100

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