EP 89: Building Campaigns That Last Beyond the Goal with Chad Paris

EP 89: Building Campaigns That Last Beyond the Goal with Chad Paris

Author: Virtuous Software June 29, 2026 Duration: 41:26

In this episode of The Responsive Lab, Carly and Scott sit down with Chad Paris, Principal and CEO of Parisleaf, a branding agency that helps nonprofits fund progress by branding major fundraising campaigns. Chad has spent nearly two decades advising mission-driven organizations through comprehensive campaigns, and he brings a rare combination of strategic depth and candor about where the philanthropic sector is headed.

You'll hear about:
• What separates wildly successful campaigns from ones that simply meet their goal, including the four-part framework Chad uses
• Why donor fatigue is more often caused by a lack of meaning than by being asked too often, and what that distinction means for how you steward your donors
• How campaign branding shapes the way donors feel about your organization for decades
• The risk of over-relying on major donors
• Why volunteerism is one of the most overlooked indicators of future giving
• What nonprofit CEOs and chief development officers are wrestling with right now


Links from the episode:
-Connect with Chad on LinkedIn: https://www.linkedin.com/in/chadparis/
-Email Chad: chad@parisleaf.com
-Learn more about Parisleaf: https://parisleaf.com/

Looking for technology that helps you build deeper donor relationships with less work from your team? Learn more at virtuous.org.


Hosted by Virtuous Software, the Responsive Lab Podcast operates at the intersection of mission and method. Each episode is a practical session focused on the tools and strategies reshaping modern philanthropy. We examine real-world cases where software and thoughtful processes solve operational hurdles, helping organizations move beyond simple transactions to foster genuine, lasting relationships with their supporters. The conversation often delves into the how-to details of implementing new systems, training teams, and measuring what truly matters. It’s a resource for nonprofit professionals, technologists, and leaders who believe that operational efficiency and donor-centricity are not opposing goals. You’ll hear from practitioners who are actively rethinking their approach, sharing both successes and lessons learned from the field. This podcast provides a space to consider how technology, when applied with intention, can amplify human connection and drive sustainable impact. Tune in for grounded discussions that blend business acumen with educational insights, all aimed at equipping mission-driven teams for the challenges and opportunities ahead.
Author: Language: en-us Episodes: 50

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