401: Optimize your website search ranking with Seth Worby

401: Optimize your website search ranking with Seth Worby

Author: Inspiring interviews with todays most successful restaurateurs 2-days a wee November 17, 2017 Duration: 49:27

In this episode with Seth Worby we discuss what makes Seth an authority on SEO and internet marketing, what SEO is, the 3 core things to focus on when increasing your search ranking, what effects the searchability of your website, what a "keyword" is, using "natural" or "organic" keywords within your website, getting "authoritative" sites to link to you, providing value instead of self-promoting with content on your website, how analytics play into SEO, making data drivin' decisions, the role social media plays on SEO, and the "cirlce of trust".

Backed by a decade of experience in the SEM and SEO fields, Seth Worby founded Champ Internet Solutions in March 2009. A pioneering SEO strategist and web marketer, Seth's breadth of technical and business knowledge help drive results in terms of SEO, e-commerce, marketing and integrated solutions for Champ's clients, including many prominent restaurants and bars in Boston, MA


Eric Cacciatore sits down with the people who actually run the show in the world of food service. Restaurant Unstoppable with Eric Cacciatore is built on conversations with established restaurateurs and seasoned professionals who have navigated the intense realities of the industry. Twice a week, these interviews dig past the surface, focusing on the tangible details of leadership, team management, and effective marketing that separate a thriving venue from a struggling one. You’ll hear firsthand accounts of what worked, what didn’t, and the often-overlooked decisions that shape a restaurant's path. This podcast serves as a direct line to collective experience, whether you're dreaming of your first opening or steering a multi-location group. The dialogue is practical, centered on the daily grind and long-term strategy needed to build something lasting. For anyone invested in the business of hospitality, these regular episodes compile a vital resource, turning shared insights into actionable knowledge for your own journey.
Author: Language: English Episodes: 1000

Restaurant Unstoppable with Eric Cacciatore
Podcast Episodes
1186: 3 Steps to Systemize Your Ownership with Mike Bausch [not-audio_url] [/not-audio_url]

Duration: 1:04:27
Mike Bausch is an industry leader whose restaurant, Andolini's Pizzeria, is a top ten pizzeria in the US, as named by Trip Advisor, BuzzFeed, CNN and USA Today. Andolini's began in 2005 and has grown to five pizzerias, t…
1185: Jim O'Conner, COO of McNellie's Group [not-audio_url] [/not-audio_url]

Duration: 2:12:27
Jim O'Conner is the COO of McNellie's Restaurant Group in Tulsa, OK. Jim grew up in MA and went to Tufts University. He studied in Spain and moved to Ireland for a year and really fell in love with true Irish pubs. He re…
1183: Elliot Nelson, Founder and CEO of McNellie's Restaurant Group [not-audio_url] [/not-audio_url]

Duration: 1:33:55
Elliot Nelson is the Founder and CEO of McNellie's Restaurant Group based in Tulsa, OK. This is Elliot's second time on the show, previously featured on episode 781 back in 2021. Elliot's mantra is to "make our city bett…
1181: Max Goldberg, Co-Owner of Strategic Hospitality [not-audio_url] [/not-audio_url]

Duration: 1:40:59
Max Goldberg is the co-owner of Strategic Hospitality, based in Nashville, TN. Max's brother and Strategic Hospitality co-owner and CEO, Ben, was on the show for episode 846 back in 2021. Max was working in NYC when in 2…
PSA: Dram Shop Laws Crippling the Industry [not-audio_url] [/not-audio_url]

Duration: 1:04:06
This is a first-ever PSA episode for Restaurant Unstoppable. We sat down with Charleston, South Carolina owners/operators Keith Benjamin, Jonathan Kish, and Scott Larymore to talk about dangerous dram laws currently in d…
1180: Victor Lugger, Co-Founder of Big Mamma and CEO of Sunday App [not-audio_url] [/not-audio_url]

Duration: 57:44
Victor Lugger is the CEO of Sunday App. Sunday App has been mentioned several times on the show recently. So, we decided to get the CEO on the show to do a deep dive into Sunday App and what it offers restaurateurs. Sund…
1179: Sean Lyons, Partner at Up Hospitality Partners [not-audio_url] [/not-audio_url]

Duration: 2:14:01
Sean Lyons is a Partner at Up Hospitality Partners in Nashville. Sean got his first job in a restaurant when he was 13 at a Spanish restaurant in Chicago. At this early age, he knew he wanted to own a restaurant one day.…