401: Optimize your website search ranking with Seth Worby

401: Optimize your website search ranking with Seth Worby

Author: Inspiring interviews with todays most successful restaurateurs 2-days a wee November 17, 2017 Duration: 49:27

In this episode with Seth Worby we discuss what makes Seth an authority on SEO and internet marketing, what SEO is, the 3 core things to focus on when increasing your search ranking, what effects the searchability of your website, what a "keyword" is, using "natural" or "organic" keywords within your website, getting "authoritative" sites to link to you, providing value instead of self-promoting with content on your website, how analytics play into SEO, making data drivin' decisions, the role social media plays on SEO, and the "cirlce of trust".

Backed by a decade of experience in the SEM and SEO fields, Seth Worby founded Champ Internet Solutions in March 2009. A pioneering SEO strategist and web marketer, Seth's breadth of technical and business knowledge help drive results in terms of SEO, e-commerce, marketing and integrated solutions for Champ's clients, including many prominent restaurants and bars in Boston, MA


Eric Cacciatore sits down with the people who actually run the show in the world of food service. Restaurant Unstoppable with Eric Cacciatore is built on conversations with established restaurateurs and seasoned professionals who have navigated the intense realities of the industry. Twice a week, these interviews dig past the surface, focusing on the tangible details of leadership, team management, and effective marketing that separate a thriving venue from a struggling one. You’ll hear firsthand accounts of what worked, what didn’t, and the often-overlooked decisions that shape a restaurant's path. This podcast serves as a direct line to collective experience, whether you're dreaming of your first opening or steering a multi-location group. The dialogue is practical, centered on the daily grind and long-term strategy needed to build something lasting. For anyone invested in the business of hospitality, these regular episodes compile a vital resource, turning shared insights into actionable knowledge for your own journey.
Author: Language: English Episodes: 1000

Restaurant Unstoppable with Eric Cacciatore
Podcast Episodes
1226: Three Elements that Define Excellence with Rudy Miick, Part 3 [not-audio_url] [/not-audio_url]

Duration: 1:07:11
Rudy's an executive coach, psychologist, restaurateur, writer, speaker, athlete and dad. His clients typically run at 3 – 5 times above median profit within our industry, and they get there within contract periods. He is…
1224: Three Elements that Define Excellence with Rudy Miick, Part 2 [not-audio_url] [/not-audio_url]

Duration: 1:14:44
Rudy's an executive coach, psychologist, restaurateur, writer, speaker, athlete and dad. His clients typically run at 3 – 5 times above median profit within our industry, and they get there within contract periods. He is…
1223: Oli Petit, Co-Founder/Co-Owner of The Red Bar and Louis Louis [not-audio_url] [/not-audio_url]

Duration: 1:40:09
Oli Petit is the Co-Owner and co-Founder of The Red Bar, located in Grayton Beach, Florida. Oli is the son of a successful Belgian restaurant professional and moved to the United States in 1986 to begin his restaurant ca…
1222: Three Elements that Define Excellence with Rudy Miick, Part 1 [not-audio_url] [/not-audio_url]

Duration: 1:26:09
Rudy's an executive coach, psychologist, restaurateur, writer, speaker, athlete and dad. His clients typically run at 3 – 5 times above median profit within our industry, and they get there within contract periods. He is…
1220: Why Every Restaurant Needs a VA with Rashmi Bhat [not-audio_url] [/not-audio_url]

Duration: 1:01:49
Rashmi Bhat is the co-owner of 7 Monk's Cafe in Braunfels, Texas. She is also the co-owner of Lazy H Retreats, a property management company, as well as Rezo Hospitality, a boutique hotel management company. In this epis…
1219: Aaron Lyons, CEO and Founder of Five 12 Restaurant Concepts [not-audio_url] [/not-audio_url]

Duration: 1:55:11
Aaron Lyons is the CEO and Founder of Five 12 Restaurant Concepts, based on Houston, TX. Aaron was previously a guest on Restaurant Unstoppable in 2019 for episode 608. Back then, there were five locations of his flagshi…