401: Optimize your website search ranking with Seth Worby

401: Optimize your website search ranking with Seth Worby

Author: Inspiring interviews with todays most successful restaurateurs 2-days a wee November 17, 2017 Duration: 49:27

In this episode with Seth Worby we discuss what makes Seth an authority on SEO and internet marketing, what SEO is, the 3 core things to focus on when increasing your search ranking, what effects the searchability of your website, what a "keyword" is, using "natural" or "organic" keywords within your website, getting "authoritative" sites to link to you, providing value instead of self-promoting with content on your website, how analytics play into SEO, making data drivin' decisions, the role social media plays on SEO, and the "cirlce of trust".

Backed by a decade of experience in the SEM and SEO fields, Seth Worby founded Champ Internet Solutions in March 2009. A pioneering SEO strategist and web marketer, Seth's breadth of technical and business knowledge help drive results in terms of SEO, e-commerce, marketing and integrated solutions for Champ's clients, including many prominent restaurants and bars in Boston, MA


Eric Cacciatore sits down with the people who actually run the show in the world of food service. Restaurant Unstoppable with Eric Cacciatore is built on conversations with established restaurateurs and seasoned professionals who have navigated the intense realities of the industry. Twice a week, these interviews dig past the surface, focusing on the tangible details of leadership, team management, and effective marketing that separate a thriving venue from a struggling one. You’ll hear firsthand accounts of what worked, what didn’t, and the often-overlooked decisions that shape a restaurant's path. This podcast serves as a direct line to collective experience, whether you're dreaming of your first opening or steering a multi-location group. The dialogue is practical, centered on the daily grind and long-term strategy needed to build something lasting. For anyone invested in the business of hospitality, these regular episodes compile a vital resource, turning shared insights into actionable knowledge for your own journey.
Author: Language: English Episodes: 1000

Restaurant Unstoppable with Eric Cacciatore
Podcast Episodes
1257: John Russ, Chef/Owner of Clementine [not-audio_url] [/not-audio_url]

Duration: 2:13:50
John Russ and Kim Beechner join the Restaurant Unstoppable Network for a live Q+A on March 30th, 2026 at 11AM EST. To join us and engage with all our guests and events, go to restaurantunstoppable.com/live -OR- to just c…
1256: Kim Beechner, CEO of Embark Marketing [not-audio_url] [/not-audio_url]

Duration: 2:10:57
Kim Beechner joins the Restaurant Unstoppable Network for a live Q+A on March 30th, 2026 at 11AM EST. To join us and engage with all our guests and events, go to restaurantunstoppable.com/live -OR- to just catch today's…
1254: Sarah Heard, Chef/Co-Owner of Foreign & Domestic [not-audio_url] [/not-audio_url]

Duration: 1:52:05
Sarah Heard joins the Restaurant Unstoppable Network for a live Q+A on March 23rd, 2026 at 11AM EST. To join us and engage with all our guests and events, go to restaurantunstoppable.com/live -OR- to just catch today's g…
1253: Taylor Swenning, Owner of Darlin's Diner [not-audio_url] [/not-audio_url]

Duration: 1:51:54
Taylor Swenning joins the Restaurant Unstoppable Network for a live Q+A on March 16th, 2026 at 11AM EST. To join us and engage with all our guests and events, go to restaurantunstoppable.com/live -OR- to just catch today…
1252: Jody Fiess, COO at Cerboni Services [not-audio_url] [/not-audio_url]

Duration: 1:00:26
Jody Fiess is the COO of Cerboni Financial Services, HQ'd in Houston, Texas. Cerboni is an all-in-one financial solution for restaurants. Cerboni Services was formed in 2017 to help independent restaurants manage their f…
1251: Pete Mora, Founder of Fajita Pete's [not-audio_url] [/not-audio_url]

Duration: 2:26:13
Pete Mora joins the Restaurant Unstoppable Network for a live Q+A on March 16th, 2026 at 11AM EST. To join us and engage with all our guests and events, go to restaurantunstoppable.com/live -OR- to just catch today's gue…
1249: Sam Caucci, CEO of 1Huddle and Author of Wasted Talent [not-audio_url] [/not-audio_url]

Duration: 1:50:26
Sam Caucci joins the Restaurant Unstoppable Network for a live Q+A on March 9th, 2026 at 11AM EST. To join us and engage with all our guests and events, go to restaurantunstoppable.com/live -OR- to just catch today's gue…
1248: Alec Bauer, Founder of Kitchen, Restaurant & Bar Specialists [not-audio_url] [/not-audio_url]

Duration: 1:54:47
Alec Bauer joins the Restaurant Unstoppable Network for a live Q+A on March 2nd, 2026 at 11AM EST. To join us and engage with all our guests and events, go to restaurantunstoppable.com/live -OR- to just catch today's gue…