437:  MENU ENGINEERING- where to start with David Scott Peters

437: MENU ENGINEERING- where to start with David Scott Peters

Author: Inspiring interviews with todays most successful restaurateurs 2-days a wee February 9, 2018 Duration: 1:15:10

 

In this episode with David Scott Peters we discuss:

  • How your menu is like the heart of your business.
  • How menu engineerING all starts with menu costing cards.
  • What a yield test is.
  • Factoring in spice/consumable.
  • Using batch recipes.
  • Using software in place of continuing updating recipe cards.
  • What is meant by a weight average.
  • Why being great at a few things, is more impactful and profitable than trying to be all things to all people.
  • Making small incremental changes to your menu when raising prices.
  • Where your guests eyes go when they look at a menu.
  • The fonts you should be using on your menu.
  • Where to list the prices on your menu.
  • How to sell the largest margin items on your menu consistently.

Aside from being the founder of TheRestaurantExpert.com and serving as a Member coach, David Scott Peters is also a dynamic and engaging speaker. His specialized knowledge targets the independent restaurant owners, whether they own one location or a multi-unit chain.


Eric Cacciatore sits down with the people who actually run the show in the world of food service. Restaurant Unstoppable with Eric Cacciatore is built on conversations with established restaurateurs and seasoned professionals who have navigated the intense realities of the industry. Twice a week, these interviews dig past the surface, focusing on the tangible details of leadership, team management, and effective marketing that separate a thriving venue from a struggling one. You’ll hear firsthand accounts of what worked, what didn’t, and the often-overlooked decisions that shape a restaurant's path. This podcast serves as a direct line to collective experience, whether you're dreaming of your first opening or steering a multi-location group. The dialogue is practical, centered on the daily grind and long-term strategy needed to build something lasting. For anyone invested in the business of hospitality, these regular episodes compile a vital resource, turning shared insights into actionable knowledge for your own journey.
Author: Language: English Episodes: 1000

Restaurant Unstoppable with Eric Cacciatore
Podcast Episodes
561: Philip Speer on Bouncing Back After Losing It All [not-audio_url] [/not-audio_url]

Duration: 1:27:58
Hailing form Austin, TX, Chef Philip Speer fell in love with cooking sweets at a young age. His professional career built momentum at Jean-Luc's Bistro, and Jean George Vongerichten's Bank. In 2005, Speer took the role o…
559: Leslie Martin on Drive and Passion Creating Opportunity [not-audio_url] [/not-audio_url]

Duration: 1:19:18
In the summer of 2000, owner Leslie Martin took her passion for the artsy cafe and love of the service industry and started Bouldin Creek Cafe in a 700 square foot shack. 18 years later Bouldin Creek remains one of the m…
558: Brooke Greer on Scaling a Catering Business [not-audio_url] [/not-audio_url]

Duration: 1:18:10
Brooke Greer, a Dallas native & graduate of Baylor University in Waco, moved to Austin in 2004. After working in sales and crafting her management skills in customer-service, Greer founder her calling in events-planning.…
557: Justin Elliott on Deploying Technology Into Your Systems [not-audio_url] [/not-audio_url]

Duration: 1:34:53
Graduate of the University of Texas at Austin, Justin Elliot spent his formative years bartending around New York City's Boroughs. Since returning to his home state, Elliott has become one of the most prominent, respecte…
556: Jason Boso on Securing Your Intellectual Property [not-audio_url] [/not-audio_url]

Duration: 1:25:20
Chefs Jason Boso & Quincy Hart met in culinary school, after jobs as stock brokers and telephone line repair men. After paying their dues working the line at The Four Seasons & Pappas Bros, Jason & Quincy finally opened…
555: Michael Serpa on the Art of Creating Regulars [not-audio_url] [/not-audio_url]

Duration: 1:18:56
Hailing from a family of chefs, Michael Serpa grew up in the restaurant industry living between Miami and Pennsylvania. After dropping political science at Penn State Serpa attended the Culinary Institute of America in H…
552: Rob Evans on Growing by Taking Risks [not-audio_url] [/not-audio_url]

Duration: 1:43:08
Before being one of the most influential Chefs in Portland, ME, Chef Rob Evans was following the family trade of being a electrician. The calling of the kitchen was just too loud. He would go on to work at Goose Cove Lod…