449: Going digital with Mark Wilson

449: Going digital with Mark Wilson

Author: Inspiring interviews with todays most successful restaurateurs 2-days a wee March 9, 2018 Duration: 1:01:57
Restaurant Unstoppable with Eric Cacciatore
BusinessArtsFoodManagement

 

In this episode with Mark Wilson of Total Loyalty Solutions, we discuss:

  • How Wilson got into the business.
  • Why Wilson chose the Little Caesars Franchise. 
  • Some of the benefits of operating a franchise. 
  • Showing your employees that you're willing to do the work you're asking them to do. 
  • How Wilson scaled from 12 to 74 locations. 
  • Why Wilson ended up selling his 74 locations. 
  • How & why Total Loyalty Solutions was create. 
  • The power of capturing email addresses.  
  • Using push notifications via smart phone app to stay top of guest mind.
  • How to get people to sign up for your restaurant's app. 
  • Key components to a good online ordering platform. 
  • What the future of direct marketing looks like. 

Mark Wilson owned 12 independent locations of Little Caesars Franchises before become the president of group that owned a total of 74 locations. Today, he's vice president of strategic loyalty sales at Clipper Magazine and Total Loyalty Solutions.

Success Quote or Mantra

"He who hears the most no's will eventually hear the most yeses."

Resources Mentioned

Total Loyalty Solutions

Exclusive for Restaurant Unstoppable Listeners interested in learning more about Total Loyalty Solutions Online Ordering and Mobile Apps - get you first month of any new Total Loyalty Solutions service free by requesting a demo here: CLICK HERE FOR A DEMO

 

Today's Sponsor

 

Gusto-  "The best payroll, benefits, and HR for the small business owner." It is time to let Gusto do the heavy lifting. Sign up today, and once you run your first payroll you'll get 3 months FREE on Gusto. Click Here to get started.

 

 

bentobox- Bring your restaurant's hospitality online with BentoBox. Get in touch to learn more and save up to $1500 on initial setup when you mention Restaurant Unstoppable. Click Here to get started

Contact Info

Total Loyalty Solutions

Thanks for Listening!

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Huge thanks to Mark Wilson for joining me for another awesome episode. Until next time!

 

Restaurant Unstoppable is a free podcast. One of the ways I'm able to make it free is by earning a commission when sharing certain products with you. I've made it a core value to only share tools, resources, and services my guest mentors have recommend, first. If you're finding value in my podcast, please use my links!

Eric Cacciatore sits down with the people who actually run the show in the world of food service. Restaurant Unstoppable with Eric Cacciatore is built on conversations with established restaurateurs and seasoned professionals who have navigated the intense realities of the industry. Twice a week, these interviews dig past the surface, focusing on the tangible details of leadership, team management, and effective marketing that separate a thriving venue from a struggling one. You’ll hear firsthand accounts of what worked, what didn’t, and the often-overlooked decisions that shape a restaurant's path. This podcast serves as a direct line to collective experience, whether you're dreaming of your first opening or steering a multi-location group. The dialogue is practical, centered on the daily grind and long-term strategy needed to build something lasting. For anyone invested in the business of hospitality, these regular episodes compile a vital resource, turning shared insights into actionable knowledge for your own journey.
Author: Language: English Episodes: 1000

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