RS312: Hacking LinkedIn

RS312: Hacking LinkedIn

Author: RogueStartups May 15, 2024 Duration: 38:19
In today’s episode, Craig is joined by Adam Shaw from Marketing for Founders to talk about precise and overarching marketing strategies. Adam’s expertise lies in navigating Reddit and LinkedIn, two social media platforms that B2B SaaS entrepreneurs often neglect. Together, they explore Adam’s techniques for Reddit, LinkedIn, and broader marketing principles. Should you focus on active marketing or passive marketing? How do you know how much time to put into marketing? What are good marketing strategies for new business owners? Check out this episode for the answers to these questions and more. Do you have any comments, questions, or topic ideas for future episodes? Send Craig an email at podcast@roguestartups.com. If you feel like our podcast has benefited you and it might benefit someone else, please share it with them. If you have a chance, give Rogue Startups a review on iTunes. We’ll see you next week! Highlights from Craig and Adam’s conversation: Utilizing your Reddit page as a landing page for your business Optimizing LinkedIn as a platform to maximize its potential Identifying which companies are suited for each social media platform The Marketing for Founders service and model Recognizing the flexibility inherent in marketing strategies; it’s not one size fits all Consistency is the key to seeing results from marketing When to engage in active marketing versus passive marketing How much time should you spend on marketing? When you should do your marketing on your own versus when to hire a marketer Find where your customers are hanging out Identifying the two biggest obstacles that might be impeding your scalability efforts A Little About Adam: Adam’s goal and vision for Marketing for Founders is to help B2B SaaS founders do their own marketing. Links & Mentions from This Episode: Marketing for Founders Adam Shaw’s LinkedIn The Marketing Memo LinkedIn Sales Navigator Gummy Search Hive Index Sparktoro Rogue Startups Resources: Follow Craig on Twitter/X Castos Founder Insights

Behind every new company is a story, and Rogue Startups digs into the real ones-the messy, uncertain, and exhilarating paths founders actually walk. This isn't about polished success tales; it's a candid look at the day-to-day grind of building a business from the ground up. You'll hear directly from entrepreneurs in the thick of it, along with seasoned experts who specialize in the crucial engines of growth: sales, marketing, and product development. Conversations focus on practical tactics, particularly around scaling productized services and SaaS offerings, exploring the real "how" behind their growth hacking strategies. The value of this podcast lies in that shared experience-hearing how others navigate the very obstacles you might be staring down, and learning what moves actually led to a win. It’s for anyone who prefers the unvarnished truth of entrepreneurship over theory, offering a sense of camaraderie and a toolbox of ideas drawn from the front lines. Tune in for authentic dialogue that skips the fluff and gets straight to the challenges and victories of building something new.
Author: Language: en-us Episodes: 50

Rogue Startups
Podcast Episodes
RS358: Your Design Sucks [not-audio_url] [/not-audio_url]

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RS357: I Got Hacked [not-audio_url] [/not-audio_url]

Duration: 44:26
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RS356: When to Pivot, When to Push w/ Jesse Hanley [not-audio_url] [/not-audio_url]

Duration: 1:02:06
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RS355: Code Velocity and the Future of SaaS [not-audio_url] [/not-audio_url]

Duration: 58:05
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RS354: The State Of Podcasting Heading Into 2026 [not-audio_url] [/not-audio_url]

Duration: 41:22
Craig is back! Today, he welcomes fellow podcaster Colin Gray back to the podcast. They dive into the ever-evolving world of podcasting, reflecting on how much the landscape has shifted over the last decade and what peop…
RS353: Is This the Last Organic Marketing Channel [not-audio_url] [/not-audio_url]

Duration: 50:57
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RS352: AI Killed Traditional Marketing – Here's What's Next [not-audio_url] [/not-audio_url]

Duration: 49:33
Ross Simmonds, founder of Foundation Marketing, has built a reputation for helping ambitious SaaS and B2B brands stand out online with data-driven growth strategies. In this episode, Craig sits down with Ross to dive int…
RS351: Why Brands Fail on Reddit [not-audio_url] [/not-audio_url]

Duration: 45:05
Today on the podcast, Craig sits down with Reddit marketing expert Paul Xue to explore how brands can tap into one of the internet’s most engaged and skeptical communities. Reddit can be a tough nut to crack, but when ap…
RS349: Ranking In ChatGPT with Devesh Khanal [not-audio_url] [/not-audio_url]

Duration: 1:03:42
Today on Rogue Startups, Craig sits with Devesh Khanal from Grow and Convert to talk about how to get your brand showing up at the top of search results in LLMs. They dive deep into the world of AI SEO—covering everythin…