RS312: Hacking LinkedIn

RS312: Hacking LinkedIn

Author: RogueStartups May 15, 2024 Duration: 38:19
In today’s episode, Craig is joined by Adam Shaw from Marketing for Founders to talk about precise and overarching marketing strategies. Adam’s expertise lies in navigating Reddit and LinkedIn, two social media platforms that B2B SaaS entrepreneurs often neglect. Together, they explore Adam’s techniques for Reddit, LinkedIn, and broader marketing principles. Should you focus on active marketing or passive marketing? How do you know how much time to put into marketing? What are good marketing strategies for new business owners? Check out this episode for the answers to these questions and more. Do you have any comments, questions, or topic ideas for future episodes? Send Craig an email at podcast@roguestartups.com. If you feel like our podcast has benefited you and it might benefit someone else, please share it with them. If you have a chance, give Rogue Startups a review on iTunes. We’ll see you next week! Highlights from Craig and Adam’s conversation: Utilizing your Reddit page as a landing page for your business Optimizing LinkedIn as a platform to maximize its potential Identifying which companies are suited for each social media platform The Marketing for Founders service and model Recognizing the flexibility inherent in marketing strategies; it’s not one size fits all Consistency is the key to seeing results from marketing When to engage in active marketing versus passive marketing How much time should you spend on marketing? When you should do your marketing on your own versus when to hire a marketer Find where your customers are hanging out Identifying the two biggest obstacles that might be impeding your scalability efforts A Little About Adam: Adam’s goal and vision for Marketing for Founders is to help B2B SaaS founders do their own marketing. Links & Mentions from This Episode: Marketing for Founders Adam Shaw’s LinkedIn The Marketing Memo LinkedIn Sales Navigator Gummy Search Hive Index Sparktoro Rogue Startups Resources: Follow Craig on Twitter/X Castos Founder Insights

Behind every new company is a story, and Rogue Startups digs into the real ones-the messy, uncertain, and exhilarating paths founders actually walk. This isn't about polished success tales; it's a candid look at the day-to-day grind of building a business from the ground up. You'll hear directly from entrepreneurs in the thick of it, along with seasoned experts who specialize in the crucial engines of growth: sales, marketing, and product development. Conversations focus on practical tactics, particularly around scaling productized services and SaaS offerings, exploring the real "how" behind their growth hacking strategies. The value of this podcast lies in that shared experience-hearing how others navigate the very obstacles you might be staring down, and learning what moves actually led to a win. It’s for anyone who prefers the unvarnished truth of entrepreneurship over theory, offering a sense of camaraderie and a toolbox of ideas drawn from the front lines. Tune in for authentic dialogue that skips the fluff and gets straight to the challenges and victories of building something new.
Author: Language: en-us Episodes: 50

Rogue Startups
Podcast Episodes
RS318: LinkedIn Content That Converts [not-audio_url] [/not-audio_url]

Duration: 44:17
Clearly Design works in every aspect from branding to marketing, from product to promotion. Go to Clearly.Design for a discount on his monthly design subscription service. Today Craig is chatting with Nemanja Zivkovic ab…
RS317: Steal My LinkedIn Growth Strategy [not-audio_url] [/not-audio_url]

Duration: 18:45
This episode is sponsored by Clearly Design. Francois and his team at Clearly Design are absolute geniuses of UI, UX, and design. If you’re looking to level up your design, UI, and UX give Clearly Design a try If you’re…
RS316: Getting 100k LinkedIn Followers [not-audio_url] [/not-audio_url]

Duration: 43:16
Optimize your company’s retention, and supercharge growth with Churnkey. In today’s episode, Craig welcomes Sam Browne. They take a deep dive into the ever-evolving landscape of LinkedIn, the premier platform for profess…
RS315: $8 LinkedIn Ad Leads [not-audio_url] [/not-audio_url]

Duration: 46:53
Optimize your company’s retention, and supercharge growth with Churnkey. In this episode Craig sits down with Matt Hayman from Linklo to talk through how we as SaaS founders can set up cost effective LinkedIn ads. Matt h…
RS314: The 8 Attributes Of A Perfect SaaS Business [not-audio_url] [/not-audio_url]

Duration: 21:04
Optimize your company’s retention, and supercharge growth with Churnkey. Are you looking to build the perfect SaaS business? Discover the key elements for crafting a thriving SaaS venture in the latest Rogue Startups epi…
RS313: Unfair Advantages with Jason Cohen [not-audio_url] [/not-audio_url]

Duration: 59:40
This episode is sponsored by ChurnKey: Optimize your company’s retention and supercharge growth with Churnkey. Are you looking to fuel your startup’s revenue growth? Jason Cohen, founder of WP Engine, joins Craig behind…
RS311: Does Your Business Pass The Test? [not-audio_url] [/not-audio_url]

Duration: 45:30
Join Craig as he chats with Dan Andrews, renowned cohost of the Tropical MBA, a weekly podcast dedicated to bootstrapping businesses and entrepreneurship. Dan is also the founder and brains behind Dynamite Circle and Rem…
RS310: Stealing Customers [not-audio_url] [/not-audio_url]

Duration: 13:26
In this solo episode Craig talks through a few updates from Castos, how he’s thinking about growth, and where he’s focusing his attention and energy in the business. Craig also gives an update on his personal content: th…
RS309: Growth Fundamentals Most Founders Get Wrong [not-audio_url] [/not-audio_url]

Duration: 42:14
Alison French joins Craig behind the mic today to talk about ICP and go-to-market strategy, as well as the challenges that bootstrap founders have. We can all overcome these struggles with the right tools, systems, outlo…