RS318: LinkedIn Content That Converts

RS318: LinkedIn Content That Converts

Author: Craig Hewitt July 3, 2024 Duration: 44:17
Clearly Design works in every aspect from branding to marketing, from product to promotion. Go to Clearly.Design for a discount on his monthly design subscription service. Today Craig is chatting with Nemanja Zivkovic about conversion on LinkedIn. This is the crux of LinkedIn for a lot of us, as B2B SaaS founders, especially indie or bootstrapped businesses. So how do you find opportunities on LinkedIn for you? How do you use LinkedIn to drive more engagement, resulting in deals and dollars? Do you have any comments, questions, or topic ideas for future episodes? Send Craig an email at podcast@roguestartups.com. If you feel like our podcast has benefited you and it might benefit someone else, please share it with them. If you have a chance, give Rogue Startups a review on iTunes. We’ll see you next week! Highlights from Craig and Nemanja’s conversation: Common objections to being more active on LinkedIn The narrative, structure, and intention behind LinkedIn engagement and posts Differentiating yourself with unique points of view and varied content on LinkedIn B2B: Solving problems instead of selling Building trust on LinkedIn through diverse post types How engagement fosters relationships and leads to conversions Using feedback forms to understand customer origins Fast-tracking responses with templates (no automation) Maximizing company synergy in LinkedIn posts Ensuring visibility by reaching out to expand your network’s reach A Little About Nemanja: Nemanja started as a strategist and began with a startup where he served as CMO, repeating this role across various sectors. His experience spans from COO roles with heightened responsibilities to founding his company in 2020. This diverse exposure has shaped his unique perspective on B2B growth, blending B2C insights to fill industry gaps. Links & Mentions from This Episode: Nemanja on LinkedIn Funky Marketing Podcast Lead Delta Authored Up Expandi Dripify Rogue Startups Resources:  Follow Craig on Twitter/X Castos Founder Insights

Behind every new company is a story, and Rogue Startups digs into the real ones-the messy, uncertain, and exhilarating paths founders actually walk. This isn't about polished success tales; it's a candid look at the day-to-day grind of building a business from the ground up. You'll hear directly from entrepreneurs in the thick of it, along with seasoned experts who specialize in the crucial engines of growth: sales, marketing, and product development. Conversations focus on practical tactics, particularly around scaling productized services and SaaS offerings, exploring the real "how" behind their growth hacking strategies. The value of this podcast lies in that shared experience-hearing how others navigate the very obstacles you might be staring down, and learning what moves actually led to a win. It’s for anyone who prefers the unvarnished truth of entrepreneurship over theory, offering a sense of camaraderie and a toolbox of ideas drawn from the front lines. Tune in for authentic dialogue that skips the fluff and gets straight to the challenges and victories of building something new.
Author: Language: en-us Episodes: 50

Rogue Startups
Podcast Episodes
RS367: How to Hire in the AI Era [not-audio_url] [/not-audio_url]

Duration: 48:35
Do you need a team to build a successful company these days? On this episode of Rogue Startups, host Craig Hewitt (Castos) and co-host Colin Gray (Alitu and The Podcast Host) tackle one of the biggest questions facing fo…
RS366: When (and how) To Pick a Co-Founder [not-audio_url] [/not-audio_url]

Duration: 41:23
Should you build your next company alone, or find a co-founder? It's a question that has no easy answer, and AI is making it even more complicated. If one person can now build, market, and operate far more of a business…
RS365: Marketing that Actually Works Today [not-audio_url] [/not-audio_url]

Duration: 48:45
What happens to marketing when AI can create almost unlimited content, build software in days, and make it easier than ever for anyone to compete? In this episode of Rogue Startups, Craig Hewitt and co-host Colin Gray di…
RS364: Think Less, Do More [not-audio_url] [/not-audio_url]

Duration: 48:10
AI has made building software dramatically easier. But if everyone can build a product, what happens to SaaS? In this episode of Rogue Startups, Craig Hewitt is joined by co-host Colin Gray for a wide-ranging conversatio…
RS363: Why Talking to AI About Your Business Is Dangerous [not-audio_url] [/not-audio_url]

Duration: 32:53
While we weren’t looking, AI has quietly embedded itself into the coaching world. Today Craig sits down with new cohost Colin Gray, founder of Alitu and The Podcast Host, to unpack the current state of the industry. They…
RS362: Hidden Multipliers with Jason Cohen [not-audio_url] [/not-audio_url]

Duration: 50:43
What happens when AI changes the rules of building a software company? According to Jason Cohen, the answer isn't to predict the future. It's to build around things that remain valuable no matter how technology changes.…
RS361: Lessons Learned Selling A Business [not-audio_url] [/not-audio_url]

Duration: 46:24
Selling a business isn't just about timing the market. It's about knowing yourself. In this episode of Rogue Startups, Craig Hewitt sits down with Colin Gray, founder of Alitu and The Podcast Host, to discuss what it's r…
RS360: Kill the Hippo [not-audio_url] [/not-audio_url]

Duration: 43:39
If you're building a SaaS company, one of the hardest questions you'll face isn't how to build a product. It's what to build next. In this episode of Rogue Startups, Craig Hewitt talks with Steve McLeod, founder of Featu…
Huge Work (and life) Updates [not-audio_url] [/not-audio_url]

Duration: 14:53
After an almost 5 month break from the podcast, I'm Back! In this episode I talk through updates with me, Castos, my coaching business, and where the podcast is headed into the future. Spoiler alert...i'm getting a new c…
RS358: Your Design Sucks [not-audio_url] [/not-audio_url]

Duration: 54:07
In this episode, Craig sits down with Francois Brill, Head of Product at Castos and longtime design collaborator, for an honest and entertaining conversation about what it really takes to build great-looking products in…