RS318: LinkedIn Content That Converts

RS318: LinkedIn Content That Converts

Author: RogueStartups July 3, 2024 Duration: 44:17
Clearly Design works in every aspect from branding to marketing, from product to promotion. Go to Clearly.Design for a discount on his monthly design subscription service. Today Craig is chatting with Nemanja Zivkovic about conversion on LinkedIn. This is the crux of LinkedIn for a lot of us, as B2B SaaS founders, especially indie or bootstrapped businesses. So how do you find opportunities on LinkedIn for you? How do you use LinkedIn to drive more engagement, resulting in deals and dollars? Do you have any comments, questions, or topic ideas for future episodes? Send Craig an email at podcast@roguestartups.com. If you feel like our podcast has benefited you and it might benefit someone else, please share it with them. If you have a chance, give Rogue Startups a review on iTunes. We’ll see you next week! Highlights from Craig and Nemanja’s conversation: Common objections to being more active on LinkedIn The narrative, structure, and intention behind LinkedIn engagement and posts Differentiating yourself with unique points of view and varied content on LinkedIn B2B: Solving problems instead of selling Building trust on LinkedIn through diverse post types How engagement fosters relationships and leads to conversions Using feedback forms to understand customer origins Fast-tracking responses with templates (no automation) Maximizing company synergy in LinkedIn posts Ensuring visibility by reaching out to expand your network’s reach A Little About Nemanja: Nemanja started as a strategist and began with a startup where he served as CMO, repeating this role across various sectors. His experience spans from COO roles with heightened responsibilities to founding his company in 2020. This diverse exposure has shaped his unique perspective on B2B growth, blending B2C insights to fill industry gaps. Links & Mentions from This Episode: Nemanja on LinkedIn Funky Marketing Podcast Lead Delta Authored Up Expandi Dripify Rogue Startups Resources:  Follow Craig on Twitter/X Castos Founder Insights

Behind every new company is a story, and Rogue Startups digs into the real ones-the messy, uncertain, and exhilarating paths founders actually walk. This isn't about polished success tales; it's a candid look at the day-to-day grind of building a business from the ground up. You'll hear directly from entrepreneurs in the thick of it, along with seasoned experts who specialize in the crucial engines of growth: sales, marketing, and product development. Conversations focus on practical tactics, particularly around scaling productized services and SaaS offerings, exploring the real "how" behind their growth hacking strategies. The value of this podcast lies in that shared experience-hearing how others navigate the very obstacles you might be staring down, and learning what moves actually led to a win. It’s for anyone who prefers the unvarnished truth of entrepreneurship over theory, offering a sense of camaraderie and a toolbox of ideas drawn from the front lines. Tune in for authentic dialogue that skips the fluff and gets straight to the challenges and victories of building something new.
Author: Language: en-us Episodes: 50

Rogue Startups
Podcast Episodes
RS317: Steal My LinkedIn Growth Strategy [not-audio_url] [/not-audio_url]

Duration: 18:45
This episode is sponsored by Clearly Design. Francois and his team at Clearly Design are absolute geniuses of UI, UX, and design. If you’re looking to level up your design, UI, and UX give Clearly Design a try If you’re…
RS316: Getting 100k LinkedIn Followers [not-audio_url] [/not-audio_url]

Duration: 43:16
Optimize your company’s retention, and supercharge growth with Churnkey. In today’s episode, Craig welcomes Sam Browne. They take a deep dive into the ever-evolving landscape of LinkedIn, the premier platform for profess…
RS315: $8 LinkedIn Ad Leads [not-audio_url] [/not-audio_url]

Duration: 46:53
Optimize your company’s retention, and supercharge growth with Churnkey. In this episode Craig sits down with Matt Hayman from Linklo to talk through how we as SaaS founders can set up cost effective LinkedIn ads. Matt h…
RS314: The 8 Attributes Of A Perfect SaaS Business [not-audio_url] [/not-audio_url]

Duration: 21:04
Optimize your company’s retention, and supercharge growth with Churnkey. Are you looking to build the perfect SaaS business? Discover the key elements for crafting a thriving SaaS venture in the latest Rogue Startups epi…
RS313: Unfair Advantages with Jason Cohen [not-audio_url] [/not-audio_url]

Duration: 59:40
This episode is sponsored by ChurnKey: Optimize your company’s retention and supercharge growth with Churnkey. Are you looking to fuel your startup’s revenue growth? Jason Cohen, founder of WP Engine, joins Craig behind…
RS312: Hacking LinkedIn [not-audio_url] [/not-audio_url]

Duration: 38:19
In today’s episode, Craig is joined by Adam Shaw from Marketing for Founders to talk about precise and overarching marketing strategies. Adam’s expertise lies in navigating Reddit and LinkedIn, two social media platforms…
RS311: Does Your Business Pass The Test? [not-audio_url] [/not-audio_url]

Duration: 45:30
Join Craig as he chats with Dan Andrews, renowned cohost of the Tropical MBA, a weekly podcast dedicated to bootstrapping businesses and entrepreneurship. Dan is also the founder and brains behind Dynamite Circle and Rem…
RS310: Stealing Customers [not-audio_url] [/not-audio_url]

Duration: 13:26
In this solo episode Craig talks through a few updates from Castos, how he’s thinking about growth, and where he’s focusing his attention and energy in the business. Craig also gives an update on his personal content: th…
RS309: Growth Fundamentals Most Founders Get Wrong [not-audio_url] [/not-audio_url]

Duration: 42:14
Alison French joins Craig behind the mic today to talk about ICP and go-to-market strategy, as well as the challenges that bootstrap founders have. We can all overcome these struggles with the right tools, systems, outlo…