RS348: Not Exactly White Hat AI-SEO with Lars Lofgren

RS348: Not Exactly White Hat AI-SEO with Lars Lofgren

Author: RogueStartups July 16, 2025 Duration: 53:05
In today’s episode, Craig sits down with AI-SEO expert Lars Lofgren to unpack the future of AI-SEO in a world dominated by artificial intelligence. They explore how to attract and retain traffic through both on-site and off-site strategies like Reddit, YouTube, LinkedIn, and beyond. With AI rapidly reshaping the digital landscape, the traditional rules of content and inbound marketing are being rewritten. Should SEO still be your top focus? How do you build brand authority when search algorithms are changing every day? Tune in for practical tips and bold insights on what’s working now—and what’s next. Highlights from Craig and Lar’s conversation: What does SEO even mean in the age of AI? How the search landscape has shifted with AI’s rise The #1 thing to do now to thrive in AI-powered search results Top of Funnel (TOFU) vs Bottom of Funnel (BOFU) marketing Why Google prioritizes specific landing pages for specific products The companies gaming AI—and how it’s disrupting traditional SEO How to get your brand seen in AI answers and social media feeds The surprising impact of Reddit on SEO strategy Why SEO best practices feel more unclear than ever Authentic content vs high-volume output, what wins with AI? Building trust: How to make your site feel real to your visitors Ads, paid influencers, evangelists: what actually pays off? Resources and Links from This Episode Lars on LinkedIn: https://www.linkedin.com/in/larslofgren/  Lars’ website and newsletter: https://larslofgren.com/  Lars on BlueSky: https://bsky.app/profile/larslofgren.bsky.social  Lars on Twitter/X: https://x.com/larslofgren?lang=en  Find me on Twit...

Behind every new company is a story, and Rogue Startups digs into the real ones-the messy, uncertain, and exhilarating paths founders actually walk. This isn't about polished success tales; it's a candid look at the day-to-day grind of building a business from the ground up. You'll hear directly from entrepreneurs in the thick of it, along with seasoned experts who specialize in the crucial engines of growth: sales, marketing, and product development. Conversations focus on practical tactics, particularly around scaling productized services and SaaS offerings, exploring the real "how" behind their growth hacking strategies. The value of this podcast lies in that shared experience-hearing how others navigate the very obstacles you might be staring down, and learning what moves actually led to a win. It’s for anyone who prefers the unvarnished truth of entrepreneurship over theory, offering a sense of camaraderie and a toolbox of ideas drawn from the front lines. Tune in for authentic dialogue that skips the fluff and gets straight to the challenges and victories of building something new.
Author: Language: en-us Episodes: 50

Rogue Startups
Podcast Episodes
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