Brand Trust: The Era of Algorithmic Enshittification?

Brand Trust: The Era of Algorithmic Enshittification?

Author: Gareth King January 25, 2026 Duration: 50:24

The internet was supposed to empower brands to build relationships based on authenticity and shared values. But for so many of us, does it now just feel like surveillance capitalism, exploiting and manipulating our attention, leading to mass brand distrust and marketing cynicism?

Joining us is Nick Richtsmeier, a growth consultant and Founder of CultureCraft, who works directly with business and non-profits to solve the issue of trust decay in the marketplace.

⁠https://www.damnsgiven.com/⁠

⁠https://culturecraft.com/⁠

⁠https://www.buzzsprout.com/2365925⁠

⁠https://www.linkedin.com/in/nickrichtsmeier/⁠

Welcome to Ruined By The Internet? - the show where we examine how technology is shaping modern life - whether we want it to or not.

Follow the show, let us know what else to look into at ⁠⁠⁠⁠⁠⁠⁠https://www.ruinedbytheinternet.com/⁠⁠⁠⁠⁠⁠⁠, or support us at ⁠⁠⁠https://buymeacoffee.com/rbtishow⁠⁠⁠

In this episode, Nick joins us to explore the decline of brand trust in the digital age, focusing on the impact of surveillance capitalism, the concept of enshittification, and the role of algorithms in shaping consumer perceptions. We discuss the shift towards community-based growth strategies and the importance of authenticity in marketing, while also addressing the challenges posed by large tech platforms.

We also look at the dynamics of social movements, the role of brands in societal change, the challenges of building trust in the digital age, and the importance of human connection amidst the overwhelming influence of technology and the internet.

00:00 The Internet's Impact on Brand Trust

05:03 Understanding Enshittification and Its Effects

10:05 The Role of Algorithms in Brand Perception

15:03 The Shift Towards Community and Authenticity

19:58 Navigating the Future of Business Relationships

24:43 The Ticking Clock of Social Movements

29:00 The Role of Brands in Social Change

35:09 Navigating Trust in the Digital Age

39:55 The Illusion of Internet Trust

46:58 The Human Spirit and Digital Reality


It’s a question that nags at anyone who’s ever felt a pang of nostalgia or a wave of digital fatigue: are we better or worse off because of our constant connection? Hosted by Gareth King, Ruined By The Internet? digs into that uneasy feeling, moving beyond simple headlines to explore how our online world actively moulds society, culture, and the texture of daily life. This isn’t about reviewing apps or gadgets; it’s about treating the digital realm as the pervasive environment it has become. Each episode features thoughtful conversations with leading thinkers and researchers from around the world, dissecting the real evidence behind our shared anxieties and hopes. You’ll hear nuanced discussions that ask whether the casualties we often blame on technology are inevitable, or if we’re simply misdiagnosing deeper societal shifts. This podcast provides a space for considered reflection, offering listeners a clearer lens through which to view their own place in a world that is, for better or worse, thoroughly wired.
Author: Language: English Episodes: 26

Ruined By The Internet? - Uncovering the human cost of our digital world
Podcast Episodes
Truly Disappearing: Powering Our Own Perpetual Surveillance? [not-audio_url] [/not-audio_url]

Duration: 44:56
The internet has given us unprecedented connection, but thanks to relentless data retention and constant tracking of our every digital move, is it now virtually impossible to shed our old identity and start a new life un…
Social Interaction: The Digital Erasure of Presence? [not-audio_url] [/not-audio_url]

Duration: 51:25
With its constant presence and insatiable demand for attention, has the internet invaded our offline spaces, diminishing our ability to be truly present, and eroding the quality of our in-person experiences?To help us un…
Music: An Algorithmic Burial of Human Artists? [not-audio_url] [/not-audio_url]

Duration: 46:12
It promised to empower artists and give listeners infinite choice. But has the internet turned music into a disposable commodity, replaced human curation with algorithms, and made it impossible for most artists to earn a…
Gambling: Optimised for Frictionless Financial Mayhem? [not-audio_url] [/not-audio_url]

Duration: 51:22
It promised to modernise an age-old activity, bringing new convenience to a quick thrill. But has the internet instead delivered a predatory, 24/7 addiction machine that exploits our psychology with algorithms, leading t…
The Human Identity: Authenticity or Algorithmic Performance? [not-audio_url] [/not-audio_url]

Duration: 41:24
It promised a world of self-expression and connection. But has the internet instead encouraged us to create performative versions of ourselves; curated by algorithms and validated by likes?To help us find the reality, we…
Human Resources: The Era of Digital Reductionism? [not-audio_url] [/not-audio_url]

Duration: 33:01
It promised to make things more efficient, objective, and data-driven, but has the internet instead turned a human-centric discipline into an automated, impersonal system with new ethical and privacy concerns?To help us…
Video Games: From Finished Art to Perpetual Product? [not-audio_url] [/not-audio_url]

Duration: 48:21
Through predatory monetisation, rushed development, and profits over player enjoyment, has the joy and escapism of video games been lost?To give us a walkthrough, we’re joined by Steve Wright, owner and Editor-in-Chief o…
Journalism & News: From Fact-Checking to Attention-Seeking? [not-audio_url] [/not-audio_url]

Duration: 48:22
It promised unlimited reach, direct engagement, and a more informed world. But has the internet instead devalued expertise, creating a ‘clicks and outrage’ economy where speed reigns over accuracy?To help us get the full…
Broadcast Television: The Digital Dismantling of an Entire Industry? [not-audio_url] [/not-audio_url]

Duration: 47:46
By replacing linear, scheduled programming with huge libraries of on-demand content, have the business models and power structures of traditional tv been toppled for good?To help us see the full picture, we’re joined by…
The Job Hunt: Built to Harvest Data, not People? [not-audio_url] [/not-audio_url]

Duration: 43:33
It was once a very human-centric process. But for so many of us, has the internet transformed looking for work into an automated, opaque, and intensely competitive digital gauntlet?To help us unpack what’s going on, we’r…