Brand Trust: The Era of Algorithmic Enshittification?

Brand Trust: The Era of Algorithmic Enshittification?

Author: Gareth King January 25, 2026 Duration: 50:24

The internet was supposed to empower brands to build relationships based on authenticity and shared values. But for so many of us, does it now just feel like surveillance capitalism, exploiting and manipulating our attention, leading to mass brand distrust and marketing cynicism?

Joining us is Nick Richtsmeier, a growth consultant and Founder of CultureCraft, who works directly with business and non-profits to solve the issue of trust decay in the marketplace.

⁠https://www.damnsgiven.com/⁠

⁠https://culturecraft.com/⁠

⁠https://www.buzzsprout.com/2365925⁠

⁠https://www.linkedin.com/in/nickrichtsmeier/⁠

Welcome to Ruined By The Internet? - the show where we examine how technology is shaping modern life - whether we want it to or not.

Follow the show, let us know what else to look into at ⁠⁠⁠⁠⁠⁠⁠https://www.ruinedbytheinternet.com/⁠⁠⁠⁠⁠⁠⁠, or support us at ⁠⁠⁠https://buymeacoffee.com/rbtishow⁠⁠⁠

In this episode, Nick joins us to explore the decline of brand trust in the digital age, focusing on the impact of surveillance capitalism, the concept of enshittification, and the role of algorithms in shaping consumer perceptions. We discuss the shift towards community-based growth strategies and the importance of authenticity in marketing, while also addressing the challenges posed by large tech platforms.

We also look at the dynamics of social movements, the role of brands in societal change, the challenges of building trust in the digital age, and the importance of human connection amidst the overwhelming influence of technology and the internet.

00:00 The Internet's Impact on Brand Trust

05:03 Understanding Enshittification and Its Effects

10:05 The Role of Algorithms in Brand Perception

15:03 The Shift Towards Community and Authenticity

19:58 Navigating the Future of Business Relationships

24:43 The Ticking Clock of Social Movements

29:00 The Role of Brands in Social Change

35:09 Navigating Trust in the Digital Age

39:55 The Illusion of Internet Trust

46:58 The Human Spirit and Digital Reality


It’s a question that nags at anyone who’s ever felt a pang of nostalgia or a wave of digital fatigue: are we better or worse off because of our constant connection? Hosted by Gareth King, Ruined By The Internet? digs into that uneasy feeling, moving beyond simple headlines to explore how our online world actively moulds society, culture, and the texture of daily life. This isn’t about reviewing apps or gadgets; it’s about treating the digital realm as the pervasive environment it has become. Each episode features thoughtful conversations with leading thinkers and researchers from around the world, dissecting the real evidence behind our shared anxieties and hopes. You’ll hear nuanced discussions that ask whether the casualties we often blame on technology are inevitable, or if we’re simply misdiagnosing deeper societal shifts. This podcast provides a space for considered reflection, offering listeners a clearer lens through which to view their own place in a world that is, for better or worse, thoroughly wired.
Author: Language: English Episodes: 26

Ruined By The Internet? - Uncovering the human cost of our digital world
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