How Buildern Reached $2M Revenue With 300 Customers | Hmayak Tigranyan

How Buildern Reached $2M Revenue With 300 Customers | Hmayak Tigranyan

Author: Nathan Latka April 8, 2026 Duration: 18:03
SaaS Interviews with CEOs, Startups, Founders
BusinessEntrepreneurship

How do you build a construction SaaS to $2M in revenue with just $500K raised and get 95% of growth from SEO?

Hmayak Tigranyan is the founder and CEO of Buildern, a construction management software platform serving around 300 customers and generating roughly $2M in revenue today. The company helps residential and commercial builders manage finances and workflows, and it is doing about $160K in monthly revenue with roughly $40K in monthly profit.

What makes this business interesting is that it scaled in a legacy industry without paid acquisition or outbound. Buildern built an inbound engine around high-intent SEO, stayed profitable, and is only now adding a sales team as ACV moves closer to the range that can support quota-carrying reps.

You'll learn:

  • How Buildern found an underserved construction software niche.
  • Why Hmayak shut down a $3M dev shop to go all in on SaaS.
  • How the company raised just $500K and sold only 10%.
  • What $160K in monthly revenue looks like at a $40K profit level.
  • Why 95% of revenue came from SEO-driven inbound.
  • How Buildern chooses long-tail keywords in construction.
  • Why transparent competitor comparison pages rank well.
  • How internal SEO execution beat the need for an agency.
  • What changed once the company started hiring sales reps.
  • How pricing moved from roughly $6K ACV toward $7.5K to $8K.
  • What AE quotas and compensation look like at this stage.
  • How a profitable vertical SaaS company scales with a global team.

Hmayak came into Buildern after years in SaaS development, travel software, and running a dev shop that peaked at about $3M in annual revenue. He launched Buildern in 2021, spent the first two years without paying customers, then used industry-informed angels and product iteration to find the right shape of the product.

This episode is for founders building in old industries, operators trying to scale efficiently, and investors who care about profitable SaaS growth. It is a useful masterclass in vertical SaaS positioning, SEO-led demand generation, and disciplined capital use.

Watch this episode on YouTube: https://youtu.be/An0n18v4j8E 

Connect with Hmayak: https://buildern.com/ 

Connect with Nathan: https://founderpath.com/ 


Ever wonder what the actual numbers look like behind a successful software company, or what crucial decision made the difference between stalling and scaling? SaaS Interviews with CEOs, Startups, Founders cuts straight to that chase. Host Nathan Latka sits down each day for a focused fifteen-minute conversation with the people building the software businesses shaping our world. These aren't abstract discussions; you'll hear founders detail their precise revenue figures, customer acquisition costs, team structures, and the sometimes messy realities of growth. The guests on this podcast represent the full spectrum of the journey, from those just launching an MVP to leaders managing companies with thousands of customers, from bootstrapped operators to those navigating venture funding. By tuning in, you get a daily dose of unvarnished data and tactical stories, stripping away the hype to understand how real SaaS businesses are built, run, and monetized. It’s a resource for entrepreneurs, operators, and anyone curious about the mechanics of modern software entrepreneurship, offering a clear window into the strategies that work and the pitfalls to avoid. Latka’s direct approach ensures every interview delivers concrete takeaways, making this podcast a unique and valuable listen for the business-minded.
Author: Language: English Episodes: 100

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