Practice by Numbers: $16.5M Dental SaaS, 24% EBITDA, Zero VC - Rohit Garg

Practice by Numbers: $16.5M Dental SaaS, 24% EBITDA, Zero VC - Rohit Garg

Author: Nathan Latka July 16, 2026 Duration: 20:00

How do you build a $16.5M vertical SaaS company with 24% EBITDA margins with zero paid acquisition, zero outside funding, and your wife as co-founder?

Rohit Garg is the co-founder and CEO of Practice by Numbers, an all-in-one dental practice management platform serving 1,300 customers across 2,000 locations. He started building it in 2015 because his wife is a dentist and he was the one running SQL queries to answer her business questions. Today they are bootstrapped, profitable, and sitting on $2 billion in untouched payment GMV from their existing customer base.

You'll learn:

  • Why Rohit built the entire platform by sweat equity while working a full-time job at Philips Healthcare
  • How Practice by Numbers went from $2M in 2021 to $16.5M in 2026 without spending a dollar on paid ads
  • Why their customers generate almost 2x the national average in dental practice revenue — and why that drives retention without any loyalty program
  • The $2 billion in payment GMV sitting in their system right now that they have not started converting yet
  • Why Henry Schein and Patterson, who own the biggest competitors, simply cannot move fast enough to build what Practice by Numbers has built
  • How 100% inbound word of mouth growth leads to 22 to 24% EBITDA margins at $12.5M in revenue
  • The AI receptionist and agentic workflow roadmap that will let dental office managers run the entire practice without touching a screen
  • What Rohit actually said when Nathan asked if he would sell for $180M all cash to the company that owns Dentrix
  • Why COVID cut the company at its knees in 2020 and what it took to relaunch and 8x revenue in five years
  • The vision for $100M in revenue within 10 years and why Rohit thinks it will happen faster than expected

Connect:
YouTube: youtube.com/@NathanLatkawatch
Practice by Numbers: practicenumbers.com
Founderpath: founderpath.com


Ever wonder what the actual numbers look like behind a successful software company, or what crucial decision made the difference between stalling and scaling? SaaS Interviews with CEOs, Startups, Founders cuts straight to that chase. Host Nathan Latka sits down each day for a focused fifteen-minute conversation with the people building the software businesses shaping our world. These aren't abstract discussions; you'll hear founders detail their precise revenue figures, customer acquisition costs, team structures, and the sometimes messy realities of growth. The guests on this podcast represent the full spectrum of the journey, from those just launching an MVP to leaders managing companies with thousands of customers, from bootstrapped operators to those navigating venture funding. By tuning in, you get a daily dose of unvarnished data and tactical stories, stripping away the hype to understand how real SaaS businesses are built, run, and monetized. It’s a resource for entrepreneurs, operators, and anyone curious about the mechanics of modern software entrepreneurship, offering a clear window into the strategies that work and the pitfalls to avoid. Latka’s direct approach ensures every interview delivers concrete takeaways, making this podcast a unique and valuable listen for the business-minded.
Author: Language: English Episodes: 50

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