Sales is NOT a Dirty Word

Sales is NOT a Dirty Word

Author: Aleasha Bahr Language: English Episodes: 100
Ever feel like the whole idea of "selling" makes your skin crawl? You're not alone, but what if everything you've been told about sales is wrong? Sales is NOT a Dirty Word is built on the idea that genuine connection, not manipulation, is the real engine of business growth. Host Aleasha Bahr, creator of the Matchmaker Sales method™, dismantles the high-pressure stereotypes one conversation at a time. Instead of scripts and tricks, she opens up her playbook, sharing insights and strategies typically reserved for her private coaching clients-where achieving an 80% conversion rate on sales calls isn't a fantasy, but a regular outcome. Each episode of this podcast features candid talks with experts who offer alternative, refreshingly human perspectives on the process. You'll hear real stories about building trust, understanding client needs deeply, and creating agreements that feel good for everyone involved. This isn't about learning to pretend; it's about discovering a framework where your authenticity becomes your greatest asset in closing deals. Tune in to transform your approach from something you dread into a natural, even enjoyable, part of your professional life.
Episodes
Objection Handling Techniques That Build Trust [not-audio_url] [/not-audio_url]

Duration: 9:31
There’s a point in almost every sales conversation where the energy changes. A prospect hesitates or a concern comes up and most salespeople immediately move into persuasion mode. They reassure, justify and defend. Becau…
How to Handle Discount Conversations in Sales [not-audio_url] [/not-audio_url]

Duration: 9:54
Someone asked for a discount and suddenly your entire nervous system lit up. Do you hold the line? Negotiate? Cave? Risk losing the deal? That single moment exposes how most service providers really feel about their pric…
The Tiered Commission Structure Every Business Owner Needs to Know [not-audio_url] [/not-audio_url]

Duration: 12:47
There’s a question I hear more than almost any other from business owners: “How should I compensate my salesperson?” It sounds simple. It isn’t. Get it wrong early and you create a situation that’s hard to fix. You eithe…
How to Turn Sales Demos Into High-Converting Conversations [not-audio_url] [/not-audio_url]

Duration: 10:56
Most demos don’t fail because of the product. They fail because no real conversation ever took place. What should be a back-and-forth turns into a walkthrough. Feature after feature, then: “Does that make sense?” “Any qu…
How to Win the Deal Before You Even Meet the CEO [not-audio_url] [/not-audio_url]

Duration: 12:25
Most service providers think the goal is to impress the CEO because they’re the decision buyer. However in more complex deals with larger companies, you rarely get the CEO first. You speak with the CMO, the ops lead, the…
Define Your Anti-Audience and Increase Your Sales [not-audio_url] [/not-audio_url]

Duration: 12:19
Most people can describe their target audience. Very few can clearly articulate who they are not for. That blind spot is expensive. It shows up as nightmare clients who drain your energy and income more than adding to it…
Why Hiring a Sales Team Too Early Can Kill Your Profit [not-audio_url] [/not-audio_url]

Duration: 11:10
You are in a phase most people do not talk about honestly. Your offer works. People are buying. You are busy enough to feel stretched but not stable enough to feel safe. So the idea of hiring a salesperson or team of the…
The Smart Way to Increase Sales Without Trashing the Competition [not-audio_url] [/not-audio_url]

Duration: 8:09
One of the phrases that can put many on the defense is, “We’re also talking to a few others.” Sometimes it’s said plainly. Other times it’s softened into something like, “We’re still exploring our options.” Either way, i…
When Being “Nice” in Sales Turns Into Self-Sabotage [not-audio_url] [/not-audio_url]

Duration: 12:40
Repeat after me - some money is NOT better than no money. In this Sales is NOT a Dirty Word episode, I walk through a real client situation that exposes how easy it is to agree too quickly, stay vague to preserve harmony…
The Language Patterns That Undermine Trust in Sales [not-audio_url] [/not-audio_url]

Duration: 11:59
After reviewing hundreds of sales calls, there are phrases people use in sales conversations that quietly sabotage the sale. The intention is usually to be polite. However, on an unconscious level, they erode trust, clar…