The Truth About Paid Ads & AI’s Impact on Search with John Horn

The Truth About Paid Ads & AI’s Impact on Search with John Horn

Author: Aleasha Bahr July 31, 2025 Duration: 24:16
Ever wondered when is the right time to invest in paid advertising - or if it even makes sense for your business?  And with AI shaking up search engines, is it getting harder to stand out? In this episode of Sales Is Not a Dirty Word, I sit down with John Horn, CEO of StubGroup, a marketing agency specializing in paid ads.  John shares the smartest ways to use paid advertising, how to test your offers before scaling, and what AI’s takeover of search means for businesses. We break down when and how to run paid ads effectively, what budget you really need, and whether AI-generated search results will impact ad costs.  Plus, we dive into the future of digital marketing, including why authenticity is more important than ever in a world flooded with automation. In this episode, you’ll learn: When to start running paid ads and how to test offers effectively. The right benchmarks and runway for paid ad spend to work. How AI-generated search results are changing the game for organic AND paid search. How businesses can still stand out by focusing on real human connection through their ads. 👉 Want to run paid ads the smart way? Check out StubGroup.com for more insights from John! #DigitalMarketing #PaidAdvertising #AIinMarketing #EntrepreneurSuccess #SalesWithoutSleaze #BusinessGrowth #AIandSEO #AuthenticityInMarketing #ScalingWithAds #MarketingTrends

Ever feel like the whole idea of "selling" makes your skin crawl? You're not alone, but what if everything you've been told about sales is wrong? Sales is NOT a Dirty Word is built on the idea that genuine connection, not manipulation, is the real engine of business growth. Host Aleasha Bahr, creator of the Matchmaker Sales method™, dismantles the high-pressure stereotypes one conversation at a time. Instead of scripts and tricks, she opens up her playbook, sharing insights and strategies typically reserved for her private coaching clients-where achieving an 80% conversion rate on sales calls isn't a fantasy, but a regular outcome. Each episode of this podcast features candid talks with experts who offer alternative, refreshingly human perspectives on the process. You'll hear real stories about building trust, understanding client needs deeply, and creating agreements that feel good for everyone involved. This isn't about learning to pretend; it's about discovering a framework where your authenticity becomes your greatest asset in closing deals. Tune in to transform your approach from something you dread into a natural, even enjoyable, part of your professional life.
Author: Language: English Episodes: 100

Sales is NOT a Dirty Word
Podcast Episodes
Global Sales Strategies for Different Countries & Cultures [not-audio_url] [/not-audio_url]

Duration: 11:48
In this solo episode of Sales Is Not a Dirty Word, Aleasha breaks down how culture impacts buying decisions, negotiation styles, and trust and how to adjust depending who you’re talking to. 💥 Whether you’re selling to pe…
Rewriting Your Financial Future (feat. Joyce Marter) [not-audio_url] [/not-audio_url]

Duration: 28:52
Did you know you inherited the way you deal with money from your family and friends? That means being wealthy or not is a CHOICE you can make. That “I’m bad with money” narrative? That’s not a personality trait. It’s con…
How to Sell the Sizzle, Not the Steak [not-audio_url] [/not-audio_url]

Duration: 8:37
Are your proposals making people excited to buy - or just confusing the hell out of them? In this solo episode of Sales Is Not a Dirty Word, Aleasha dives into one of the biggest mistakes service providers make in sales:…
The Four Steps to Impact & Wealth with Israel Duran [not-audio_url] [/not-audio_url]

Duration: 28:54
Ever feel like you're playing small in life or business? In this episode of Sales Is Not a Dirty Word, I sit down with Israel Duran, a sought-after business growth strategist, speaker, and trainer, to uncover the four-st…
Introverts Can Make the Best Salespeople (Yes, Really) [not-audio_url] [/not-audio_url]

Duration: 14:05
Think introverts can’t sell? Think again. Being the loudest in the room has never been the secret to great sales - being the most attuned to the person you’re talking to is. In this solo episode of Sales Is Not a Dirty W…