Eddie Maalouf | He Couldn’t Give Marketing Away For Free… Now His Agency Makes $18 Million/Year

Eddie Maalouf | He Couldn’t Give Marketing Away For Free… Now His Agency Makes $18 Million/Year

Author: The School of Hard Knocks September 9, 2026 Duration: 1:05:00

Eddie Maalouf is the founder and CEO of BAD Marketing, an agency generating roughly $18 million annually, and an entrepreneur behind multiple businesses including Scoville Hot Chicken.


Before building his agency, Eddie became the top sales rep by volume at Lifetime Fitness and later helped generate an additional $1 million in profit for his family’s businesses.


In this episode, Eddie explains the sales systems, marketing strategies, hiring decisions, and organic content playbook that helped him scale from struggling to acquire clients to working with major brands including Yeezy. He also breaks down how he negotiated a restaurant business from a $1 million asking price to a $130,000 deal.


Follow Eddie Maalouf:
Instagram: instagram.com/eddiemaalouf


BAD Marketing: badmarketing.com


Scoville Hot Chicken: scovillechicken.com


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There's a certain kind of wisdom you can't get from a textbook, forged instead in the unpredictable fires of real-world experience. The School of Hard Knocks Podcast is built on that principle, offering a front-row seat to unfiltered conversations with some of the most accomplished entrepreneurs and visionary creators from across the globe. Each episode moves beyond polished success stories to dig into the gritty, often unspoken challenges these individuals faced on their journeys. You'll hear about the pivotal failures that became turning points, the difficult decisions made under pressure, and the personal philosophies that guide them through uncertainty. This isn't about theoretical business models; it's a deep dive into the resilience, adaptability, and raw determination required to build something meaningful. Brought to you by The School of Hard Knocks, this podcast serves as an ongoing masterclass in navigating the complexities of modern creation and enterprise. Tune in for authentic dialogues that reveal the human effort behind the headlines, providing not just inspiration but tangible insights you can apply to your own path.
Author: Language: English Episodes: 50

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