School of Podcasting: Expert Tips for Launching and Growing Your Podcast

School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Author: Dave Jackson Language: English Episodes: 100
Thinking about launching your own show but feel overwhelmed by the technical details or unsure if anyone will listen? You're not alone. School of Podcasting: Expert Tips for Launching and Growing Your Podcast is a steady, practical guide through that entire process, hosted by Dave Jackson. With his induction into the Podcaster Hall of Fame, Dave draws from over eighteen years of direct experience, turning complex topics into actionable steps. Instead of just theory, each episode focuses on real-world application, whether you're choosing a microphone, structuring an episode, or figuring out how to turn your passion into a sustainable endeavor. The conversations here cut through the noise and common hype, emphasizing the pitfalls to avoid-the costly mistakes that can stall a new show before it finds its audience. You'll hear detailed discussions on audio editing, interview techniques, audience growth strategies, and the often-overlooked aspects of consistency and marketing. This isn't about fleeting trends; it's about building a solid foundation for your voice. Dave's approach feels like a direct mentorship, making the often-intimidating world of podcasting feel accessible and manageable. Whether you're stuck at the starting line or looking to refine an existing show, this podcast serves as a comprehensive resource, demystifying the journey from a simple idea to a polished, growing podcast. The tone is straightforward and encouraging, designed to replace anxiety with a clear plan.
Episodes
School of Podcasting's Big News with Podpage [not-audio_url] [/not-audio_url]

Duration: 41:04
The School of Podcasting has been acquired, and yes, that means changes are coming. But don’t panic! The essence of what we do is staying intact. We’re diving into the nitty-gritty of what this acquisition means for our…
How to Grow Your Podcast Audience with SEO and Keywords [not-audio_url] [/not-audio_url]

Duration: 55:52
When it comes to podcast strategies to grow your podcast, one strategy that often gets overlooked (because it takes time) is Search Engine Optimization (SEO). Now people are starting to market a "New" thing known as PSO…
Podcast Short Cuts and Sacrifices: What Worked? [not-audio_url] [/not-audio_url]

Duration: 43:56
In this episode, I tackled the question submitted by Emily Kate: What sacrifices and shortcuts did you take in your podcasting journey, and did they work out well? A fantastic lineup of podcasters shared their wisdom, ex…
The Pros and Cons of Going Video: Let’s Talk [not-audio_url] [/not-audio_url]

Duration: 55:52
Hey, it's Dave Jackson! In this episode, Ishare my talk that I did at the National Religious Broadcasters (NRB) about video podcasting. What are the real benefits, the costs, and the drawbacks? I also tackled the recent…
Cut the Fluff,  Keep the Gold:  How to Edit  for Your Audience [not-audio_url] [/not-audio_url]

Duration: 37:05
In this episode, I’m walking you through why great podcast editing doesn’t start with software, plugins, or secret shortcuts — it starts with knowing your audience. Once you’re crystal clear on who you’re talking to and…
Ingredients that Make People Binge Your Podcast [not-audio_url] [/not-audio_url]

Duration: 43:39
Alright, so if you’re a podcaster looking to snag more listeners and get them hooked on your back catalog, then buckle up, because we’re diving into binge triggers straight outta the Netflix playbook. We’re breaking down…
The Four D's of Podcasting: Novel Marketing Conference Recap [not-audio_url] [/not-audio_url]

Duration: 51:10
I just got back from the Novel Marketing Conference. This was put on by my friend Thomas Umstattd Jr (who has a great podcast for authors). I love single track events, and this one was AMAZING. It was all about book mark…
Behind the Scenes at Podfest: Lessons, Laughs, and Cold Coffee [not-audio_url] [/not-audio_url]

Duration: 36:31
Hey, it’s Dave Jackson from the School of Podcasting, and in this episode, I’m recapping my experience at Podfest 2026, which was a whirlwind of hallway chats, memorable dinners, and some eye-opening lessons. Here’s what…
Behind the Scenes of My New Podcast [not-audio_url] [/not-audio_url]

Duration: 26:08
On today’s episode, I dig into my thought process as I consider launching a new podcast—and I walk through the essential questions I ask anyone who’s thinking about starting one. If you’ve already got a podcast, these qu…