Justin Moore is here to tell us how to snag sponsors like a pro. We chat about his book, Sponsor Magnet. Seriously, if you’re trying to get sponsors for your podcast, this is the book you need—like, yesterday.
He dives into the absurdities of podcast monetization and how it’s not just about your download numbers but about your influence. Justin shares some gold nuggets on pitching strategies and why sending out a basic media kit is basically waving a white flag in the sponsorship battle. So, grab a snack, sit back, and let’s unravel the crazy world of podcast sponsorships together!
This show is brought to you buy the School of Podcasting
Takeaways:
- In the world of podcasting, having a solid media kit is apparently as useful as a chocolate teapot, so maybe just don’t bother with it.
- Justin Moore's book 'Sponsor Magnet' is the secret sauce for podcasters looking to snag sponsors without losing their minds.
- Podcasters are taught to monetize their audience, not just their podcast, which is a revelation that could make us all rich - or at least less broke.
- When pitching to sponsors, forget the cookie-cutter approach; make your pitch relevant to their current campaigns and watch the magic happen!
- Video content has a distinct edge over audio when it comes to attracting sponsorships, because brands love to reuse content like it’s a favorite pair of jeans.
- If you get feedback from your audience about a sponsored product, don’t just sweep it under the rug; share it with the brand to improve future campaigns.
- Learn the A.R.C.H. and R.O.P.E. strategies to get more money coming your way.
Links referenced in this episode:
This is episode 996 of the School of Podcasting
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Question of the Month
This might be harder question to answer because when I ask people, the sometimes freeze. The question?
How do you measure success for your podcast beyond download numbers?
I need your answer by June 26th, 2026. Don't forget to tell us a little bit about your show and your website address so I can link to it in the show notes.
Question of the Month
