Alex Oyler: Starting fresh is easier than merging old and new on SDVs

Alex Oyler: Starting fresh is easier than merging old and new on SDVs

Author: Automotive News May 3, 2026 Duration: 28:51
Alex Oyler, consulting director at SBD Automotive, joins Automotive News reporter Molly Boigon on the “Shift” podcast to talk about whether traditional automakers can keep up with the pure-play electric vehicle manufacturers on software-defined vehicles. He also explains how some companies end up stagnant by marrying old and new in the same vehicle.

Shift: A podcast about mobility cuts through the hype surrounding the future of transportation. Hosted by Automotive News tech and innovation lead Pete Bigelow, each episode digs into the practical realities behind the headlines-from electric vehicles and autonomous driving to shifting ownership models and supply chain revolutions. Pete brings the authority of the industry's leading publication while maintaining a balanced, inquisitive tone, equally enthusiastic about potential and clear-eyed about pitfalls. This isn't just speculation; it's grounded analysis for professionals and curious observers who want to understand the actual forces reshaping how we move. The conversations go beyond mere announcements, examining the business strategies, technological hurdles, and societal impacts that will define the next era. As a production of Automotive News, this podcast offers direct access to the reporters and thinkers at the center of this transformation. Tune in for a nuanced exploration where optimism meets healthy skepticism, providing a essential guide to the complex world of modern mobility.
Author: Language: English Episodes: 100

Shift: A podcast about mobility
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