EY's George Lenyo: Consumers are willing to pay for software subscriptions

EY's George Lenyo: Consumers are willing to pay for software subscriptions

Author: Automotive News January 18, 2026 Duration: 21:23
George Lenyo, EY’s Americas automotive leader, joins Automotive News tech and innovation reporter Molly Boigon on the “Shift” podcast at CES 2026 to talk about how artificial intelligence is turbocharging the simulations used to train autonomous vehicles. He also explains how automakers can charge consumers for the right subscription services.

Shift: A podcast about mobility cuts through the hype surrounding the future of transportation. Hosted by Automotive News tech and innovation lead Pete Bigelow, each episode digs into the practical realities behind the headlines-from electric vehicles and autonomous driving to shifting ownership models and supply chain revolutions. Pete brings the authority of the industry's leading publication while maintaining a balanced, inquisitive tone, equally enthusiastic about potential and clear-eyed about pitfalls. This isn't just speculation; it's grounded analysis for professionals and curious observers who want to understand the actual forces reshaping how we move. The conversations go beyond mere announcements, examining the business strategies, technological hurdles, and societal impacts that will define the next era. As a production of Automotive News, this podcast offers direct access to the reporters and thinkers at the center of this transformation. Tune in for a nuanced exploration where optimism meets healthy skepticism, providing a essential guide to the complex world of modern mobility.
Author: Language: English Episodes: 50

Shift: A podcast about mobility
Podcast Episodes
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