QNX’s John Pelliccio: How sound systems are becoming a new selling point

QNX’s John Pelliccio: How sound systems are becoming a new selling point

Author: Automotive News August 2, 2026 Duration: 33:02
John Pelliccio, the global product marketing director for QNX, joins the “Shift” podcast to discuss how vehicle sound systems are becoming more customizable. Pelliccio explains how QNX is streamlining audio systems to cut costs and give consumers the ability to personalize how they listen to music. Audio could be the next differentiator between automakers as new sound systems transform consumer experience — but that requires moving audio onto the main chip in a software-defined vehicle.

Shift: A podcast about mobility cuts through the hype surrounding the future of transportation. Hosted by Automotive News tech and innovation lead Pete Bigelow, each episode digs into the practical realities behind the headlines-from electric vehicles and autonomous driving to shifting ownership models and supply chain revolutions. Pete brings the authority of the industry's leading publication while maintaining a balanced, inquisitive tone, equally enthusiastic about potential and clear-eyed about pitfalls. This isn't just speculation; it's grounded analysis for professionals and curious observers who want to understand the actual forces reshaping how we move. The conversations go beyond mere announcements, examining the business strategies, technological hurdles, and societal impacts that will define the next era. As a production of Automotive News, this podcast offers direct access to the reporters and thinkers at the center of this transformation. Tune in for a nuanced exploration where optimism meets healthy skepticism, providing a essential guide to the complex world of modern mobility.
Author: Language: English Episodes: 50

Shift: A podcast about mobility
Podcast Episodes
LG Energy Solution’s Bob Lee on the pivot to powering AI data centers [not-audio_url] [/not-audio_url]

Duration: 31:27
Bob Lee, LG Energy Solution’s president of North America, joins Jerry Hirsch, managing editor, content, on the “Shift” podcast from the company’s plant in Lansing, Mich. Lee describes how U.S. policy shifts and slower el…
EV fires and gas vehicle fires may not be as different as you think [not-audio_url] [/not-audio_url]

Duration: 24:16
Adam Barowy, the principal research engineer for the UL Research Institute’s Fire Safety Research Institute, joins Molly Boigon, Automotive News tech and innovation reporter, on the “Shift” podcast to discuss how automak…