Jonathan Waldman – Rust: The Longest War

Jonathan Waldman – Rust: The Longest War

Author: Smart People Industries April 21, 2015 Duration: 1:02:15
It has been called “the great destroyer” and “the evil.” The Pentagon refers to it as “the pervasive menace.” It destroys cars, fells bridges, sinks ships, sparks house fires, and nearly brought down the Statue of Liberty. Rust costs America more than $400 billion per year—more than all other natural disasters combined. Journalist Jonathan Waldman traveled from Key West, Florida, to Prudhoe Bay, Alaska, to meet the colorful and often reclusive people who are fighting our mightiest and unlikeliest enemy. He went into an abandoned steelworks with a brave artist, and then he nearly gets kicked out of Ball Corporation’s Can School. Across the Arctic, he followed a massive high-tech robot that hunts for rust in the Alaska pipeline. On a Florida film set he meets the Defense Department’s rust ambassador, who reveals that the navy’s number one foe isn’t a foreign country but oxidation itself. Through all of these adventures, Jonathan (Jonny) uncovered more about the destructive nature of rust and the implications on our society than anyone ever has, and in this episode we ask him all about it! His newest book is titled, Rust: The Longest War. Jonathan has written for Outside, The Washington Post, The New York Times, McSweeney’s, and the Utne Reader, and also worked as a forklift driver, arborist, summer-camp director, sticker salesman, climbing instructor, and cook. Before landing in the book world, he put in time at a newspaper, a website, a magazine, a radio show, a TV production company, and a couple science museums. He studied writing at Dartmouth and Boston University’s Knight Center for Science Journalism. "We need to re-engineer engineering. Engineers are busy fixing all of the problems we don't have, but they're ignoring all of these problems we do have." - Jonathan Waldman Quotes from Jonathan:  What we learn in this episode: Why is a soda can the most engineered object on earth? What are the dangers of plastics and why are they used in almost everything? Why is rust one of the most costly items in our national defense budget? Resources: Rust: The Longest War jonnywaldman.com -- This episode is brought to you by: Lynda.com: Do something good for yourself in 2015 and sign up for a FREE 10-day trial to Lynda.com by visiting Lynda.com/smartpeople. WealthFront: The automated investment service that makes it easy to invest your money the right way. Visit wealthfront.com/smartpeople to to get your first $10,000 managed for free. Learn more about your ad choices. Visit megaphone.fm/adchoices

Every other week, Chris Stemp and Jon Rojas sit down with a guest who has fundamentally shaped their field, driven not by a rigid agenda but by genuine curiosity. The Smart People Podcast from Smart People Industries is built on the idea that the most compelling insights emerge from relaxed, authentic dialogue. You’ll hear authors, innovators, and cultural leaders-each with significant recognition in areas like business, education, or society-speak in a way that often feels more like a fascinating dinner conversation than a formal interview. Chris’s thoughtful questioning, paired with Jon’s producer perspective, gently guides discussions into unexpected territories, revealing the personal journeys and nuanced ideas behind public achievements. This podcast thrives in the space between expertise and accessibility, making complex topics relatable without sacrificing depth. It’s for anyone who believes that learning is a continuous, engaging process, and that the best lessons come from listening to people who think differently. Tune in biweekly for conversations that are as intellectually substantial as they are genuinely enjoyable, reminding us that smart discourse can be both enlightening and warmly human.
Author: Language: English Episodes: 500

Smart People Podcast
Podcast Episodes
Dan Pink [not-audio_url] [/not-audio_url]

Duration: 41:56
Daniel Pink – AMAZING! One of the most watched TED Talks of all time. Author of five provocative bestselling books about the changing world of work, including his most recent, To Sell is Human. Good to have you back! If…
Marlene Zuk [not-audio_url] [/not-audio_url]

Duration: 38:04
Marlene Zuk – author of Paleofantasy, professor of ecology Unless you’ve been living in a cave (best….pun….ever), you are probably well aware of the new fad diet, the paleo diet. The quick and dirty of the diet is you ca…
Venkatesh Rao [not-audio_url] [/not-audio_url]

Duration: 37:12
Venkatesh Rao: Author of Tempo: timing, tactics and strategy in narrative-driven decision-making & independent researcher. How many decisions do you think you make in a day? What about an hour? Well, if you want to do th…
Dan Carlin [not-audio_url] [/not-audio_url]

Duration: 43:18
Dan Carlin – Host of the Hardcore History and Common Sense podcasts, Political Commentator New media is coming for us. Well, if you are reading this, it already came for you – so congratulations on being ahead of the cur…
Stefan Molyneux [not-audio_url] [/not-audio_url]

Duration: 45:47
Stefan Molyneux – Philosopher, host of Freedomain Radio When you take a stance on something, you’re bound to have those on the other side that try to take you down. In fact, many people believe, that if you aren’t making…
Alex Stone [not-audio_url] [/not-audio_url]

Duration: 40:05
Alex Stone – Magician, writer, speaker I don’t know about you, but growing up I had this hilarious $10 magic set. It came with some weird squishy ball, a few metal rings, some cards, a cape, and of course…. a wand. Think…
Marty Cagan [not-audio_url] [/not-audio_url]

Duration: 38:02
Marty Cagan – Expert on all things product, founding partner of the Silicon Valley Product Group If you have ever thought about creating or inventing ANYTHING….seriously listen to this episode. How many ‘products’ do you…
Sydney Finkelstein [not-audio_url] [/not-audio_url]

Duration: 36:01
Sydney Finkelstein – Steven Roth Professor of Management at Dartmouth, author, expert on strategy and leadership. Businesses fail all the time. Such is the nature of the beast. It’s survival of the fittest, healthy compe…
Brandon Mendelson [not-audio_url] [/not-audio_url]

Duration: 47:26
Brandon (BJ) Mendelson – Author of Social Media is Bullshit If you are one of the lucky few that has thousands upon thousands of twitter followers, congratulations….it means nothing. Your company has 50,000 facebook like…
Brian Orend [not-audio_url] [/not-audio_url]

Duration: 39:13
Brian Orend, Ph.D. – philosopher, professor, author, speaker “War, huh – yeah, what is it good for? Absolutely nothing” – Edwin Starr (Lyrics to the song WAR) War is good for absolutely nothing. People die, civilizations…