Jonathan Waldman – Rust: The Longest War

Jonathan Waldman – Rust: The Longest War

Author: Smart People Industries April 21, 2015 Duration: 1:02:15
It has been called “the great destroyer” and “the evil.” The Pentagon refers to it as “the pervasive menace.” It destroys cars, fells bridges, sinks ships, sparks house fires, and nearly brought down the Statue of Liberty. Rust costs America more than $400 billion per year—more than all other natural disasters combined. Journalist Jonathan Waldman traveled from Key West, Florida, to Prudhoe Bay, Alaska, to meet the colorful and often reclusive people who are fighting our mightiest and unlikeliest enemy. He went into an abandoned steelworks with a brave artist, and then he nearly gets kicked out of Ball Corporation’s Can School. Across the Arctic, he followed a massive high-tech robot that hunts for rust in the Alaska pipeline. On a Florida film set he meets the Defense Department’s rust ambassador, who reveals that the navy’s number one foe isn’t a foreign country but oxidation itself. Through all of these adventures, Jonathan (Jonny) uncovered more about the destructive nature of rust and the implications on our society than anyone ever has, and in this episode we ask him all about it! His newest book is titled, Rust: The Longest War. Jonathan has written for Outside, The Washington Post, The New York Times, McSweeney’s, and the Utne Reader, and also worked as a forklift driver, arborist, summer-camp director, sticker salesman, climbing instructor, and cook. Before landing in the book world, he put in time at a newspaper, a website, a magazine, a radio show, a TV production company, and a couple science museums. He studied writing at Dartmouth and Boston University’s Knight Center for Science Journalism. "We need to re-engineer engineering. Engineers are busy fixing all of the problems we don't have, but they're ignoring all of these problems we do have." - Jonathan Waldman Quotes from Jonathan:  What we learn in this episode: Why is a soda can the most engineered object on earth? What are the dangers of plastics and why are they used in almost everything? Why is rust one of the most costly items in our national defense budget? Resources: Rust: The Longest War jonnywaldman.com -- This episode is brought to you by: Lynda.com: Do something good for yourself in 2015 and sign up for a FREE 10-day trial to Lynda.com by visiting Lynda.com/smartpeople. WealthFront: The automated investment service that makes it easy to invest your money the right way. Visit wealthfront.com/smartpeople to to get your first $10,000 managed for free. Learn more about your ad choices. Visit megaphone.fm/adchoices

Every other week, Chris Stemp and Jon Rojas sit down with a guest who has fundamentally shaped their field, driven not by a rigid agenda but by genuine curiosity. The Smart People Podcast from Smart People Industries is built on the idea that the most compelling insights emerge from relaxed, authentic dialogue. You’ll hear authors, innovators, and cultural leaders-each with significant recognition in areas like business, education, or society-speak in a way that often feels more like a fascinating dinner conversation than a formal interview. Chris’s thoughtful questioning, paired with Jon’s producer perspective, gently guides discussions into unexpected territories, revealing the personal journeys and nuanced ideas behind public achievements. This podcast thrives in the space between expertise and accessibility, making complex topics relatable without sacrificing depth. It’s for anyone who believes that learning is a continuous, engaging process, and that the best lessons come from listening to people who think differently. Tune in biweekly for conversations that are as intellectually substantial as they are genuinely enjoyable, reminding us that smart discourse can be both enlightening and warmly human.
Author: Language: English Episodes: 500

Smart People Podcast
Podcast Episodes
Peter Webster and Kyle Robertson [not-audio_url] [/not-audio_url]

Duration: 35:57
Peter Webster & Kyle Robertson: Founders of iCare There is a major social revolution taking place right now thanks to social media and mobile technology. For the first time in history, it is easier to get one million peo…
Dr. Mollie Marti [not-audio_url] [/not-audio_url]

Duration: 39:43
Dr. Mollie Marti – lawyer, author, psychologist, professor It’s funny how, as a child, you are amazed at how much other people know. Whether it be your older sibling, a neighbor, or your parents, the things they know are…
Brian Dunning of Skeptoid [not-audio_url] [/not-audio_url]

Duration: 38:00
Brian Dunning – Skeptoid podcast producer, professional myth-buster, author, entrepreneur. Did you know that 98% of all statistics are made up? Did you know I just made THAT statistic up? In an age of information overloa…
Fran Hawthorne [not-audio_url] [/not-audio_url]

Duration: 35:50
Fran Hawthorne – Author of Ethical Chic: The Inside Story of the Companies We Think We Love There’s a reason why the largest corporations also have the largest marketing budgets. With all of the competition out there tod…
Linda McQuaig [not-audio_url] [/not-audio_url]

Duration: 54:53
Linda McQuaig – Prolific journalist, critic, and author of “Billionaires’ Ball: Gluttony and Hubris in an Age of Epic Inequality” Don’t forget to use our amazon link for all of your cyber Monday (and future) purchases. C…
Richard Fine [not-audio_url] [/not-audio_url]

Duration: 38:49
Richard Fine – CEO of Help Remedies/drug dealer (don’t worry, it’s legal). I had a long day at the office today and it left me with a raging headache. I sauntered to the nearest pharmacy, stood in the painkiller aisle, l…
Dr. James Serpell [not-audio_url] [/not-audio_url]

Duration: 40:13
Dr. James Serpell – Expert on human-animal interaction, author, Professor, Director of the Center for the Interaction of Animals and Society. If you own a dog, I can almost guarantee that at one point you have found your…
Mark Malkoff [not-audio_url] [/not-audio_url]

Duration: 38:26
Mark Malkoff – Filmmaker, adventurer, comedian We all know that guy. The ideas guy. The non-action guy. The guy that say’s things like “Dude, I KNEW I should have bought Apple stock when it was at $60,” or “I can’t belie…
Dr. Richard Davidson [not-audio_url] [/not-audio_url]

Duration: 28:56
Dr. Richard Davidson – Harvard educated professor, expert in emotions, author and long time friend of the Dalai Lama. Do you know how long “meditate daily” has been on my to-do list? Probably twice as long as “go to the…
Ann Louise Gittleman [not-audio_url] [/not-audio_url]

Duration: 44:14
Ann Louise Gittleman – “The First Lady of Nutrition” Consider your typical day. You cook in your microwave, you call people on your cell phone, you work all day on your laptop – wirelessly connected to the world of the i…