The Business Side of Nightlife: Marketing & Networking Insights ft. Tosin Akinbo

The Business Side of Nightlife: Marketing & Networking Insights ft. Tosin Akinbo

Author: Eggcorn Digital November 10, 2025 Duration: 1:41:52

Watch and comment on YouTube -

https://youtu.be/t4BTl1pvlVA

Hey guys! On today’s episode, we are joined by the one and only Tosin Akinbo, a networking and marketing expert, and nightlife entrepreneur who knows the Lagos scene inside out.


We talk about his evolution from marketing to nightlife, building relationships, the business behind the parties, and what really goes into creating those unforgettable nights out. From bottle service culture to brand activations, the economics of clubbing, and how social media has changed the entire game, nothing was left off the table.


If you’ve ever wondered what it takes to thrive in Nigeria’s nightlife industry (or just want to hear some wild behind-the-scenes gist 👀), this episode’s for you.


If you’re looking forward to having many unforgettable nights in Detty December, this episode is made specially for you. So make sure you listen and share!!

PS: This episode was recorded on 23rd of October, 2025.


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There's a particular, vibrant energy to navigating life as a young person in Nigeria, a mix of ambition, humor, and daily reality that So Nigerian captures perfectly. Created by Eggcorn Digital and hosted by Dami Aros and Isaac, this podcast feels less like a formal show and more like pulling up a chair to the best gist session you’ve had all week. The conversations are a direct, unfiltered dive into the things that actually fill group chats and shape perspectives: the complexities of modern relationships, the relentless chase of the 'Japa' dream, the whirlwind of social media trends, and all the small, significant pop culture moments that spark debate. Dami and Isaac don't just report on these topics; they live them, sharing personal stories and hot takes that are both deeply relatable and boldly insightful. It’s that rare blend of social commentary and comedy that never shies away from the real struggles or the genuine wins, all delivered with the authenticity of a conversation with close friends. Tuning into this podcast means hearing your own experiences reflected back at you, with all the laughter, frustration, and sharp observation that defines a generation. You’ll find yourself nodding along, arguing out loud, and feeling that specific sense of community that comes from a shared cultural language. For anyone curious about the contemporary Nigerian youth experience or simply in search of brilliantly engaging talk, So Nigerian is an essential listen.
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