What happens when the marketing strategies that worked for years suddenly stop delivering?
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Angie Callen, founder of The Modern Coach, believes we're in a messy transition where AI is creating more content and more noise, while people are increasingly looking for something unmistakably human.
Angie shares what stopped working in her own business and why referrals, trusted newsletters, personal outreach, and imperfect content are getting her attention now. We also talk about using AI without creating more work for yourself, knowing when to bring a human back into the process, adapting your offers to how people are buying today, and leading teams through AI adoption without sacrificing trust.
Key Points
- Use AI to enable proven human processes, not create more work simply because you can.
- Don't outsource the parts of your brand that make you human, especially your voice, relationships, and personal interactions.
- Imperfect, obviously human content can create stronger connections than polished, AI-generated content.
- Don't abandon the marketing channels that worked before. Diversify your lead sources and adapt as the landscape changes.
- Referrals remain powerful because referred prospects arrive with trust already established.
- Email still works when you've built an audience that trusts and wants your content.
- Meet uncertain buyers with smaller entry points and more flexible, modular offers instead of requiring a big commitment upfront.
- Set aside time for individual outreach to customers, prospects, friends, and people in your network.
- Introduce AI to a team intentionally, with transparency and input from the humans who will be working alongside it.
Resources
Connect with Angie Callen:
The Modern Coach: https://themoderncoach.co/
Scary Good by Angie Callen
No More Mondays Podcast
Connect with Kira Pogge:
Kira Pogge: https://www.kirapogge.com/
Instagram: @kirapoggecreations
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