600 Episodes of Social Pros!

600 Episodes of Social Pros!

Author: Convince & Convert November 10, 2023 Duration: 51:57

It's our 600th episode! What better way to celebrate than by inviting former hosts Jay Baer and Adam Brown, and previous guest Allison Day, Senior Manager, Social Media at Reddit, on the show to share insights on the biggest platforms, the greatest changes in social and so much more. 

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

ICUC 

Full Episode Details  

When we published episode one of Social Pros, we had no idea we would reach 600. It's a milestone few podcasts get to celebrate! 

That's why we invited past co-hosts Jay and Adam back on the show to roll back the years. Together with Reddit's Senior Manager, Social Media, Allison Day, they discuss the many changes that social has seen over the years. 

Jay, Adam and Allison reveal what they love about TikTok, Instagram Reels, LinkedIn, and Twitter/X, share the biggest changes they've witnessed on each platform and tell us what they would do if they were starting out as budding social pros today.  

In This Episode:   

  • 5:45 - Thoughts on X, LinkedIn, and short-form video platforms 
  • 21:39 - Why TikTok could become the standard on social 
  • 24:41 - The biggest changes in social over the past ten years 
  • 27:16 - Gaining trust from leaders 
  • 30:05 - Why social media was about social, now it's about media 
  • 35:56 - What our social pros would do if they were starting out today 
  • 38:52 - Why Jay Baer would start making YouTube content 
  • 43:18 - Jay, Adam, and Allison answer the final two 

Resources 

Visit SocialPros.com for more insights from your favorite social media marketers. 


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

Social Pros Podcast
Podcast Episodes
Why Brands Need to Look Past Vanity Metrics on Social [not-audio_url] [/not-audio_url]

Duration: 44:50
Are you focused on the right things on social media? Or are vanity metrics keeping you up at night? In this episode, we take a deep dive into what's really important on social media for brands with Kate DiLeo, CEO and Br…
Why Creativity Is the New Productivity [not-audio_url] [/not-audio_url]

Duration: 43:44
As a creative, where do you stand on AI? Do you see it as a friend or foe? In this episode of Social Pros, we speak to Simon Berg, Founder of Ceros, who talks about the use of AI in the creative space and how we can find…
Why Brands Need to Lean into the Moment on Social [not-audio_url] [/not-audio_url]

Duration: 49:10
If you want to connect with your audience in the here and now, you've got to lean into the moment. That's one of the key takeaways from this episode with Renee D. Edwards, Global Social & Brand Marketing Executive. Renee…
How to Build a Future Ready Brand [not-audio_url] [/not-audio_url]

Duration: 38:58
Is your brand ready for the future? Being a future-ready brand is about more than just hopping onto the latest tech trends. In this episode, we hear about what marketers can do to keep their brands ahead of the game. We…
A Deep Dive into Hootsuite's Social Media Consumer Report [not-audio_url] [/not-audio_url]

Duration: 43:36
Why do people follow brands on social media? What prompts them to unfollow? How close are social media followers to becoming customers? These are important questions that just about every social pro has asked themselves.…
Why Better Stories Start with Better Questions [not-audio_url] [/not-audio_url]

Duration: 44:13
In the world of podcasting, the most important element is the story you're trying to tell. You can have all the best equipment at hand, but it's the story that makes it. We're getting a little meta this week with a podca…
How the Consumer Product Safety Commission Adds Hope to Social [not-audio_url] [/not-audio_url]

Duration: 42:39
Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, is a certified friend of the Social Pros podcast! We're thrilled to have him back as a third-time guest on the show to talk about his…