A Social Pros Special: Looking At Q4 and 2025

A Social Pros Special: Looking At Q4 and 2025

Author: Convince & Convert August 30, 2024 Duration: 43:27
Social Pros Podcast
BusinessMarketing

What is exciting about social right now, and what are the things that bug you the most? This special episode of Social Pros gathers together Convince & Convert experts to talk about their shared frustrations with social, the future trends they have their eye on, and the potential out there for brands right now...

Full Episode Details 

In this unique, collaborative episode, hosts Daniel Lemin and Hannah Tooker come together with Convince & Convert strategists Sunny Hunt, Jennifer Harmon, and Jason Keath to explore the challenges and opportunities facing social pros today. They talk about their shared belief in the need for platforms to improve moderation systems and the rise of internal creators within brands that are engaging authentically with their audiences. 

They also discuss the question they hear most frequently from social media leaders – 'where should I focus my time, energy and budget?' Plus they share strategies for overcoming analysis paralysis and how to build authenticity and trust in the age of AI. 

In This Episode:

  • 1:21 - This episode's guests introduce themselves
  • 4:53 - The inconsistent enforcement of community guidelines and the spread of misinformation 
  • 8:00 - Jason highlights the lack of trust in social media and the need to prioritize user experience over profit
  • 9:42 - The rise of inadequately disclosed sponsored partnerships
  • 11:04 - The growing trend of brands hiring internal creators
  • 12:36 - Some of the most common questions from social media leaders
  • 14:17 - The challenge of selling the value of social media to leadership
  • 16:13 - The importance of connecting organic and paid social teams to improve quality and performance of content
  • 22:11 - Things happening in social that marketing teams need to be paying attention to
  • 28:19 - Why you need to be participating in short-form video, especially in B2B
  • 35:44 - How to build authenticity in the age of AI 
  • 41:40 - Daniel's pro tip for aspiring social pros

Resources 

Visit SocialPros.com for more insights from your favorite social media marketers. 


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

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