Delta Vacations Approach to Non-Stop Social

Delta Vacations Approach to Non-Stop Social

Author: Convince & Convert October 6, 2023 Duration: 32:52

If you're planning on taking a trip, there's a good chance you've stumbled on Delta Vacations and its awesome social content. We asked Arielle Berlinsky, their Social Media Marketer, to join Social Pros to clue us into the strategy behind their wanderlust-inspiring content. 

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Full Episode Details  

What's Delta Vacations' formula for social media success? It turns out that Arielle Berlinsky and her team don't follow a strict formula, but that's part of what makes their content so fresh, exciting, and engaging.  

Arielle is a big believer in doing what works for you on social and not just following the crowd. Your audience wants to see the human, caring side of your brand, and you can only do that if you have a team who genuinely cares about the content. 

Arielle takes us through her tips for social media success, including the importance of consistency, why you need to always deliver value, and why social pros should always ask themselves one key question: would you follow you? 

In This Episode: 

  • 2:05 – What Arielle's role involves 

  • 3:33 – How Delta Vacations' social content inspires different audiences 

  • 5:16 – Arielle's approach to different audiences 

  • 7:20 – How Delta Vacations uses its audience's content  

  • 8:37 – How Delta Vacations still sees success on Facebook  

  • 9:56 – Where Delta Vacations' content fits into travel plans  

  • 13:00 – How Delta Vacations prioritizes inspiring content over promoting deals 

  • 15:50 – Arielle's advice for keeping social fresh in corporate marketing  

  • 19:00 – Arielle's approach to personal branding on LinkedIn 

  • 23:58 – Should you throw out the formula on social media? 

  • 29:24 – The final two questions 

Resources 

 

Visit SocialPros.com for more insights from your favorite social media marketers. 


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

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