Delta Vacations Approach to Non-Stop Social

Delta Vacations Approach to Non-Stop Social

Author: Convince & Convert October 6, 2023 Duration: 32:52

If you're planning on taking a trip, there's a good chance you've stumbled on Delta Vacations and its awesome social content. We asked Arielle Berlinsky, their Social Media Marketer, to join Social Pros to clue us into the strategy behind their wanderlust-inspiring content. 

Huge thanks to our amazing sponsor for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

Full Episode Details  

What's Delta Vacations' formula for social media success? It turns out that Arielle Berlinsky and her team don't follow a strict formula, but that's part of what makes their content so fresh, exciting, and engaging.  

Arielle is a big believer in doing what works for you on social and not just following the crowd. Your audience wants to see the human, caring side of your brand, and you can only do that if you have a team who genuinely cares about the content. 

Arielle takes us through her tips for social media success, including the importance of consistency, why you need to always deliver value, and why social pros should always ask themselves one key question: would you follow you? 

In This Episode: 

  • 2:05 – What Arielle's role involves 

  • 3:33 – How Delta Vacations' social content inspires different audiences 

  • 5:16 – Arielle's approach to different audiences 

  • 7:20 – How Delta Vacations uses its audience's content  

  • 8:37 – How Delta Vacations still sees success on Facebook  

  • 9:56 – Where Delta Vacations' content fits into travel plans  

  • 13:00 – How Delta Vacations prioritizes inspiring content over promoting deals 

  • 15:50 – Arielle's advice for keeping social fresh in corporate marketing  

  • 19:00 – Arielle's approach to personal branding on LinkedIn 

  • 23:58 – Should you throw out the formula on social media? 

  • 29:24 – The final two questions 

Resources 

 

Visit SocialPros.com for more insights from your favorite social media marketers. 


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

Social Pros Podcast
Podcast Episodes
How Brands, Creators, and Communities Can Face the New Social Era [not-audio_url] [/not-audio_url]

Duration: 40:01
It's time to put aside those rigid, long-term social media strategies. Social is changing, and flexibility is the new superpower. In this episode of Social Pros, Jayde Powell, Founder and Head of Creative of Em Dash, sha…
[Bonus] How Marketers Can Build a Culture of Data and Experimentation [not-audio_url] [/not-audio_url]

Duration: 36:21
Data-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. How did this non-marketing but data-driven leader become a Chief Marketing Office…
Why Micro-Virality Is the New Social [not-audio_url] [/not-audio_url]

Duration: 36:08
It's inevitable. Social media is changing. And if you're not up to date with the trends, your strategy might be left in the dust. Since Gia Lee, the Chief Strategy Officer at NinetyEight, was last on the show, we wanted…
Greatest Hits: 600th Episode [not-audio_url] [/not-audio_url]

Duration: 52:09
What do social pros today need to know about the top platforms to get ahead? We look back at one of our favorite discussions from 2023 that marked 600 episodes of Social Pros! We asked none other than former Social Pros…
[Bonus] How Marketers Can Use Data to Become More Goal-Oriented [not-audio_url] [/not-audio_url]

Duration: 38:02
Data-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. How can data help marketing and sales teams achieve their goals? A common mistake…
How Higher Ed Can Do Better on Social for Their Students [not-audio_url] [/not-audio_url]

Duration: 35:34
What do students want to see when researching potential schools? It's a question that all higher education marketers need to ask, and the answers aren't always obvious. But good news! Our latest research, the 2024 Higher…
[Bonus] How to Drive Impact in Your Organization with Data [not-audio_url] [/not-audio_url]

Duration: 41:34
Data-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. How can organizations drive real impact with data? Many organizations already hav…
Greatest Hits: How Better Half Is Breaking Social Molds [not-audio_url] [/not-audio_url]

Duration: 39:16
How do some of the top brands like Netflix, Nike, and Disney drive audience participation and fandom? We find out in this episode, where we look back at one of our favorite conversations from last year with Alyssa Bonann…
How Salesforce Breaks B2B Social Stigmas with Influencers [not-audio_url] [/not-audio_url]

Duration: 47:40
The B2B space is not something you usually associate with the world of influencer marketing. And yet, Salesforce is leading the way in B2B influencer collaborations. How? We find out in this episode of Social Pros with M…