Delta Vacations Approach to Non-Stop Social

Delta Vacations Approach to Non-Stop Social

Author: Convince & Convert October 6, 2023 Duration: 32:52

If you're planning on taking a trip, there's a good chance you've stumbled on Delta Vacations and its awesome social content. We asked Arielle Berlinsky, their Social Media Marketer, to join Social Pros to clue us into the strategy behind their wanderlust-inspiring content. 

Huge thanks to our amazing sponsor for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

Full Episode Details  

What's Delta Vacations' formula for social media success? It turns out that Arielle Berlinsky and her team don't follow a strict formula, but that's part of what makes their content so fresh, exciting, and engaging.  

Arielle is a big believer in doing what works for you on social and not just following the crowd. Your audience wants to see the human, caring side of your brand, and you can only do that if you have a team who genuinely cares about the content. 

Arielle takes us through her tips for social media success, including the importance of consistency, why you need to always deliver value, and why social pros should always ask themselves one key question: would you follow you? 

In This Episode: 

  • 2:05 – What Arielle's role involves 

  • 3:33 – How Delta Vacations' social content inspires different audiences 

  • 5:16 – Arielle's approach to different audiences 

  • 7:20 – How Delta Vacations uses its audience's content  

  • 8:37 – How Delta Vacations still sees success on Facebook  

  • 9:56 – Where Delta Vacations' content fits into travel plans  

  • 13:00 – How Delta Vacations prioritizes inspiring content over promoting deals 

  • 15:50 – Arielle's advice for keeping social fresh in corporate marketing  

  • 19:00 – Arielle's approach to personal branding on LinkedIn 

  • 23:58 – Should you throw out the formula on social media? 

  • 29:24 – The final two questions 

Resources 

 

Visit SocialPros.com for more insights from your favorite social media marketers. 


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

Social Pros Podcast
Podcast Episodes
What Dik Dik's Taught the San Diego Zoo [not-audio_url] [/not-audio_url]

Duration: 35:42
Animal pics brighten our day here at Convince & Convert. We're sure you can relate! But we've found out that there's so much more to San Diego Zoo Wildlife Alliance's social than animal pics. We're thrilled to welcome th…
Why Sacrifice Makes Social Better [not-audio_url] [/not-audio_url]

Duration: 54:22
If you feel like your social strategy has plateaued, Michael Corcoran, Ex-Head of Social at Ryanair and Managing Partner of Frankly, has some bold suggestions for how you can refresh your approach on this episode of Soci…
What a Top Social Media Voice on LinkedIn Thinks About B2B [not-audio_url] [/not-audio_url]

Duration: 36:29
Cut through the noise on LinkedIn with expert advice from Social Media Strategist and Brand Marketer, Jacqueline Joyner, as she joins this episode of Social Pros. Full Episode Details When it comes to creating and consum…
How FIBA 3x3 Went from the Streets to the Olympics [not-audio_url] [/not-audio_url]

Duration: 37:12
Some brands are built for social media, and FIBA 3x3 is certainly one of them. Their Digital Content Manager, Esteban Gonzalez, shares how their community-led strategy transcends borders on the Social Pros podcast. Full…
That's the Thing about... Jay Acunzo [not-audio_url] [/not-audio_url]

Duration: 43:46
If there's one message social pros should live by, it's to trust ourselves. Find out why as Jay Acunzo, Host of Unthinkable and Co-Founder of Creative Kitchen, returns to Social Pros. Full Episode Details When it comes t…
Why Brands Need to Think Like a Creator [not-audio_url] [/not-audio_url]

Duration: 36:25
Social media is bursting full of all sorts of creator content. But what lessons can social media marketers take from influencers? We ask Eric Gray, founder of Maverick Content Studio, on Social Pros. Huge thanks to our a…
Notion's Community-Driven Approach for Social Success [not-audio_url] [/not-audio_url]

Duration: 38:03
Have you heard of Notion? You've probably already been asked that question… and there's a good chance that it's already your "second brain." Like all great products, it's the community and the users who make it, so we sa…
Orangetheory's Approach to Building A Strong Community on Social [not-audio_url] [/not-audio_url]

Duration: 34:14
How can global brands cultivate a strong sense of community that keeps their audience interested and engaged on social? We ask Anthony Yepez, Associate Director, Social Media at Orangetheory Fitness, as he returns to cha…
Mastering Employer Branding Through Storytelling [not-audio_url] [/not-audio_url]

Duration: 35:40
Sharing the personal stories behind your brand can empower your employees, build audience connection and attract future talent. But where do you start? Hear top tips from Jonathan Hatch, Talent Brand Program Manager at Z…