Notion's Community-Driven Approach for Social Success

Notion's Community-Driven Approach for Social Success

Author: Convince & Convert December 15, 2023 Duration: 38:03

Have you heard of Notion? You've probably already been asked that question… and there's a good chance that it's already your "second brain." Like all great products, it's the community and the users who make it, so we sat down with Notion's Head of Influencer Marketing, Lexie Barnhorn, to hear all about it. 

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Full Episode Details  

Deemed by many users as their "second brain," Notion is the go-to place for people to jot down thoughts, ideas, collaborate on business ideas, and create templates for organizing your entire life. If you've not already tried it out, this episode with Notion's Head of Influencer Marketing, Lexie Barnhorn, may just convince you… 

Lexie gives us a window into why everyone's talking about Notion. It doesn't matter whether you're following productivity influencers or your favorite D&D DM, the beauty of Notion is you can make it whatever you want. Influencers are at the heart of Notion's growth and popularity because as Lexie says, they can talk about use cases in their own relatable brand voices 

We hear about Notion's approach to evergreen influencer content, why trying too hard on TikTok is the wrong approach, how to make your social content more relatable, plus much more! 

In This Episode: 

  • 1:47 - An introduction to Notion 
  • 3:09 - Lexie gives an overview of Notion's influencer marketing strategy 
  • 6:01 - How Notion utilizes unconventional use cases  
  • 8:33 - Lexie's strategy for reaching new communities  
  • 10:43 - How Notion balances marketing use cases with product marketing 
  • 15:06 - Lexie explains how she acts as an influencer for Notion 
  • 18:48 - How Notion maintains brand continuity across platforms  
  • 22:14 - The universal truths Lexie has learned while working at Notion 
  • 25:40 - How Notion speaks with its community about future developments  
  • 27:15 - Notion's approach to influencer sourcing 
  • 32:01 - The final two questions 

Resources 

Visit SocialPros.com for more insights from your favorite social media marketers. 


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

Social Pros Podcast
Podcast Episodes
Tech Trends, Toddlers, & Tribalism with Chris Hackney [not-audio_url] [/not-audio_url]

Duration: 35:45
What does it take to turn social media into a serious business driver for B2B companies? Chris Hackney, Chief Product Officer at Meltwater, joins the show to unpack how his team connects social engagement to pipeline and…
Challenging the Status Quo in Social Strategy with Jermaine Peguese [not-audio_url] [/not-audio_url]

Duration: 44:10
How do you build a higher education brand that feels personal, relevant, and rooted in real-world value? Jermaine Peguese, Owner and Lead Strategist of EJST Marketing, shares how his team taps into authentic storytelling…
Your AI Maturity Check with Andy Crestodina of Orbit Media Studios [not-audio_url] [/not-audio_url]

Duration: 39:21
How can marketers harness AI to improve their strategy while also staying irreplaceably human? Andy Crestodina, co-founder and CMO of Orbit Media Studios, joins the show to explore the real-world applications (and limita…
From Bland to Bold B2B Content with Joel Harrison [not-audio_url] [/not-audio_url]

Duration: 29:29
How do B2B marketers build genuine trust across the customer journey? Joel Harrison, Founder of B2B Marketing, shares how leading brands are using thought leadership, influencer partnerships, and creative audio to stand…
The ROl of Authenticity with Joseph Perello, CEO of Props [not-audio_url] [/not-audio_url]

Duration: 31:01
How do you combine the power of creator marketing with performance-driven results? Joseph Perello, CEO of Props, shares how his platform helps brands create content that's not only authentic but also measurable and effec…