Notion's Community-Driven Approach for Social Success

Notion's Community-Driven Approach for Social Success

Author: Convince & Convert December 15, 2023 Duration: 38:03
Social Pros Podcast
BusinessMarketing

Have you heard of Notion? You've probably already been asked that question… and there's a good chance that it's already your "second brain." Like all great products, it's the community and the users who make it, so we sat down with Notion's Head of Influencer Marketing, Lexie Barnhorn, to hear all about it. 

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Full Episode Details  

Deemed by many users as their "second brain," Notion is the go-to place for people to jot down thoughts, ideas, collaborate on business ideas, and create templates for organizing your entire life. If you've not already tried it out, this episode with Notion's Head of Influencer Marketing, Lexie Barnhorn, may just convince you… 

Lexie gives us a window into why everyone's talking about Notion. It doesn't matter whether you're following productivity influencers or your favorite D&D DM, the beauty of Notion is you can make it whatever you want. Influencers are at the heart of Notion's growth and popularity because as Lexie says, they can talk about use cases in their own relatable brand voices.  

We hear about Notion's approach to evergreen influencer content, why trying too hard on TikTok is the wrong approach, how to make your social content more relatable, plus much more! 

In This Episode: 

  • 1:47 - An introduction to Notion 
  • 3:09 - Lexie gives an overview of Notion's influencer marketing strategy 
  • 6:01 - How Notion utilizes unconventional use cases  
  • 8:33 - Lexie's strategy for reaching new communities  
  • 10:43 - How Notion balances marketing use cases with product marketing 
  • 15:06 - Lexie explains how she acts as an influencer for Notion 
  • 18:48 - How Notion maintains brand continuity across platforms  
  • 22:14 - The universal truths Lexie has learned while working at Notion 
  • 25:40 - How Notion speaks with its community about future developments  
  • 27:15 - Notion's approach to influencer sourcing 
  • 32:01 - The final two questions 

Resources 

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For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

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