Greatest Hits: How Bennie Johnson Amplifies Magic at the American Marketing Association

Greatest Hits: How Bennie Johnson Amplifies Magic at the American Marketing Association

Author: Convince & Convert November 29, 2024 Duration: 44:36

As it's Thanksgiving week, we're taking a moment to look back at one of our favorite episodes with Bennie F. Johnson, CEO of the American Marketing Association. In this conversation, Bennie breaks down how AMA supports both academics and practitioners, shares his perspective on AI's ethical and legal challenges, and even explains why LinkedIn is his platform of choice. Most memorably, he highlights why he believes marketing is equal parts art, science, and magic.

Full Episode Details 

The American Marketing Association is probably an organization you're familiar with, and in this episode, we welcomed none other than the CEO himself, Bennie F. Johnson, for a fantastic conversation. Bennie shares some background of AMA and how it supports those on the academic and practitioner side of marketing.

We hear his thoughts on AI and the ethical and legal considerations that marketing pros need to know about – some of which differ by state and country. Bennie also explains why LinkedIn is the platform of choice for his personal brand and AMA.

Bennie shares his advice for the future marketing leaders out there, and we chat about why marketing today doesn't just belong in the creative realm. There's also a science to it (with a dash of magic too). He outlines how marketing pros can communicate the value of marketing to a wider organization, the importance of taking risks, and his advice for the Social Pros community.

In This Episode:

  • 1:08 - How the American Marketing Association supports the marketing community
  • 4:58 - Why marketers need communities more than ever
  • 7:28 - How marketers can embrace AI
  • 11:00 - What marketers need to know about different privacy regulations
  • 13:13 - Balancing communication with community members
  • 17:24 - How Bennie speaks to future marketers
  • 20:38 - How marketers can communicate their value to a wider organization
  • 24:46 - Why risk and curiosity are key to marketing
  • 29:37 - Leading authentically in marketing
  • 31:23 - Bennie's one tip for those wanting to become a social pro

Resources 

Visit SocialPros.com for more insights from your favorite social media marketers.


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

Social Pros Podcast
Podcast Episodes
How to Use Social Media to Make Your Brand Fascinating [not-audio_url] [/not-audio_url]

Duration: 52:22
Sally Hogshead, Hall of Fame Speaker and CEO of How to Fascinate, joins the Social Pros Podcast to discuss how the art of fascination can revolutionize and energize your brand. Special thanks to our sponsors: Salesforce…
Why Snapchat and FB Live Are Stealing TV Ad Budgets [not-audio_url] [/not-audio_url]

Duration: 57:28
Nick Cicero, Founder and CEO of Delmondo, joins the Social Pros Podcast to discuss the opportunities for brands and companies to dominate social through Snapchat and Facebook Live. Special thanks to our sponsors: Salesfo…
Why You Can't Succeed at Social Without Fun [not-audio_url] [/not-audio_url]

Duration: 54:20
Jarrod Lyman, Communications Specialist for Clackamas County Tourism and Cultural Affairs, joins the Social Pros Podcast to share his engaging approach to destination marketing through social and how Bigfoot's perfect da…
How Influence Can Make or Break Your Brand [not-audio_url] [/not-audio_url]

Duration: 39:03
Jonah Berger, bestselling author and Marketing Professor at The Wharton School, joins the Social Pros Podcast to discuss harnessing the power of influence to capture your audience's attention and loyalty. Special thanks…
How Social Media Makes the Grand Ole Opry New Again [not-audio_url] [/not-audio_url]

Duration: 54:49
Katrina Maddox, Digital Marketing Manager for the Grand Ole Opry, joins the Social Pros Podcast to share how a 90-year-old country music radio show successfully stays relevant through smart use of social and audience awa…
Why Beer Plus Social Media Equals Happy Fans [not-audio_url] [/not-audio_url]

Duration: 45:56
Kari Embree, Social Media Community Manager for Green Flash Brewing Company, joins the Social Pros Podcast to share how a local brewery goes national while keeping connected to their dedicated community through social. S…
How to Raise $210 Million With Transparency and Great Social Media [not-audio_url] [/not-audio_url]

Duration: 49:15
Scott Harrison, Founder and CEO of charity: water, joins the Social Pros Podcast to discuss how compelling visuals, strong storytelling, social branding, and a passion for water saves lives. Special thanks to our sponsor…
How B2B Companies Can Rock FB Live Video [not-audio_url] [/not-audio_url]

Duration: 47:29
Michelle Dziuban, Social Media Manager at Cision, joins the Social Pros Podcast to discuss how embracing Facebook live video has amplified their reach and helped them connect with customers on a deeper level. Special tha…
How 3M Uses Daily Science to Maximize Social Results [not-audio_url] [/not-audio_url]

Duration: 41:54
Amy Lamparske, Head of Global Social Media at 3M, joins the Social Pros Podcast to share how their data-driven approach to social has amplified and extended their impact online. Special thanks to our sponsors: Salesforce…