Greatest Hits: How Community, Creation, and Culture Fuel Canva's Social

Greatest Hits: How Community, Creation, and Culture Fuel Canva's Social

Author: Convince & Convert September 6, 2024 Duration: 32:42
Social Pros Podcast
BusinessMarketing

Canva has opened the doors for just about anyone trying their hand at creating visual content, whether you're a pro graphic designer or brand new to it all.

So, it's no surprise that it's an incredibly popular tool for marketers, brands, and social pros alike. We decided to revisit this episode from last year with Jacky Barker, formerly the Social Lead at Canva, to remind ourselves of how Canva's social strategy brings the brand to life.

Full Episode Details 

Canva is a marketer's best friend! The smart visual communications platform helps social pros with marketing, building presentations, graphic design, branding, and has even expanded into video editing and website building. As Jacky likes to say in this episode, it offers "the full shebang"!

But how has their social media strategy contributed to Canva's success? Jacky explains in this episode how community and culture are cornerstones of Canva's ability to stay in the spotlight.  

We hear about the day-to-day responsibilities of a Social Lead, how Canva identifies target audiences, and how its social team leverages creators, UGC, plus Pinterest and TikTok to reach more people.

In This Episode:

  • 1:50 - An introduction to Canva
  • 2:52 - Jacky's day-to-day responsibilities as a Social Lead
  • 5:12 - Where Canva takes its cultural cues
  • 6:44 - How Canva stays on top of trends in the "creator world"
  • 8:04 - How Canva engages with its super fans
  • 10:57 - How Canva determines its target audience
  • 13:13 - How Canva has changed its messaging around features
  • 16:23 - Canva's approach to expanding into a global brand
  • 19:35 - Why Pinterest is a big focus for Canva
  • 24:44 - How Canva determines its next steps for the product
  • 29:11 - Jacky's parting advice for social pros

Resources 

Visit SocialPros.com for more insights from your favorite social media marketers. 


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

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