How Planoly Empowers Creators to Evolve on Social

How Planoly Empowers Creators to Evolve on Social

Author: Convince & Convert March 22, 2024 Duration: 31:38
Social Pros Podcast
BusinessMarketing

Social media for brands has evolved and a big driver of the shift has been the emergence of the creator economy. Audiences resonate with organic, user-generated content on a level rarely seen with other strategies. To talk more about how creators can evolve on social, we welcomed Katelyn Sorensen, the CEO of Planoly.

Full Episode Details

Planoly is the first social media management tool built by creators, for creators, and CEO Katelyn Sorensen shares her story on the podcast. In this episode, we hear how Planoly helps creators manage their content more effectively and how it partners with many creators to promote the tool.

Katelyn is a big fan of the supportive nature of the creator economy, and Planoly's partnership program makes it easier to connect with creators who want to tell the world how much they love Planoly.

We discuss the realities of being a creator and how consistency can pay off in a field with a low barrier to entry but a huge mountain to climb to reach success. Katelyn talks a bit about the evolution of Instagram, and we swap stories on our very first Instagram posts. Thankfully, we've all learned a lot since those days…

Katelyn also talks about why it's a good thing that the creator community is less focused on follower counts and more on engagement – which is the real key to success on social.

In This Episode:

  • 1:33 - What is Planoly and how do creators use it?
  • 3:23 - How the creator economy has evolved in recent years
  • 6:20 – Katelyn talks about how earlier creators she's worked with have evolved
  • 8:40 – How Planoly finds great creator stories and works with the community
  • 11:43 – Planoly AI features to help with creator burnout
  • 16:23 - Why creators are less focused on follower counts these days
  • 18:19 - Our very first Instagram posts and what we've learned since
  • 20:07 – Katelyn's favorite moments at Planoly
  • 22:08 - What's next for Planoly?
  • 25:13 - How Katelyn balances the "always on" world with real life
  • 28:52 - Katelyn's advice for those looking to become a social pro

 Resources

Visit SocialPros.com for more insights from your favorite social media marketers.


For years, Social Pros Podcast has served as an essential meeting point for those who do the real work in digital marketing. Created by Convince & Convert, this isn't a theoretical discussion; it's a deep dive into the practical realities of managing social media within larger business ecosystems. The conversations here consistently explore how platforms intersect with brand strategy, content creation, public relations, and paid media, moving beyond hype to examine measurable impact. You'll hear directly from the people behind the profiles at major organizations like Google, Reddit, Uber, and Oracle, gaining insight into their successes and the challenges they navigate daily. The longevity of this podcast is a testament to its value, offering a accumulated wealth of knowledge from hundreds of candid interviews and expert commentaries. Each episode functions like a focused case study, breaking down the "how" and "why" behind decisions that drive genuine business results. If you're looking to understand the evolving role of social media beyond the latest trend, this series provides a grounded, insider perspective that has educated a generation of marketing professionals. Tune in to hear the actual pros discuss the work that rarely makes it into a polished tweet or case study.
Author: Language: English Episodes: 100

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